Remember the hard times when salesmen had to go door to door to create awareness of their product or service? You may think of it an insignificant job but it really played a great role in creating opportunities for businesses.
As affiliate marketers are making a commission out of every sale made through their platform or recommendation, similarly salesmen used to get a commission out of every sale they make. But affiliate marketing is more efficient and transparent. And this is certainly because of the advanced technology.
Marketers know exactly that they won’t get anywhere if they start selling the product or service to everyone. Rather they invest their time and effort upon potential customers for better results. They customize the marketing strategies according to their potential audience to meet the required target. And one of the core strategies for affiliate marketing is that of content marketing. Do you want to know what type of content is best suitable for affiliate marketing? Then read the article till the end.
The best types of Content for Affiliate marketers:
If you’re looking for some secret ingredient which can make your number one affiliate marketer then you’ll be disappointed to read the article because there is nothing like it. There is no short cut to success in affiliate marketing. It is just experimenting with new techniques and being consistent.
There are two factors which contribute to the success in content marketing are quality content and frequency of content. If you happen to create valuable content and can get it published in the right place then sales will most certainly follow. Following five are promising content types which are helping affiliate marketers to attract and convert potential customers?
- Guides and E-books:
A well-written and elaborative guide to something has better chances of gaining potential readers. Because we all find it convenient to have all the information compiled in one file rather than gathering chunks of information from different sources across the internet.
This technique is adopted by several affiliate marketers to promote products and services. E-books and guides are not just beneficial in earning commissions but are also very helpful in building a valuable email list. You can provide free e-book or guide in exchange of user’s sign up will build you a quality email list which can be further utilized in email marketing.
- Email Marketing:
Many may say that email marketing is dead but in reality, it still is considered the most effective marketing technique by the marketing experts. Despite this era of social media, email marketing is an essential marketing tool for all marketers out there.
Many affiliate marketers are utilizing it to earn from email marketing. By tracking the interests, behavior, and activities of the user you can build a quality email list which will convert. It makes marketing easy, as you only promote your product to those who have expressed interest in it. Like, in order to promote Cox Cable Packages, I’ll reach out to the people who are already looking or utilizing cable tv connection through email marketing.
- Forming Customized Landing Pages:
Charles Ngo, a renowned affiliate marketer says that poor landing pages are a major factor of failed marketing strategies. A great landing page makes sure that the visitor converts into a lead. However many people neglect it and don’t capitalize on its potential fully. Every landing page should be customized according to the visitors need, interests and behavior.
Make sure the following things while creating customized landing pages:
- Landing pages should be optimized for desktop as well as mobile devices
- Pages shouldn’t take more than 2-3 seconds to load
- Pages should have a user-friendly interface which motivates them to take instant action
- Pages should have clear and effective Call to action Phrases
- Avoid the distractions which divert visitors attention
- Blog Posts:
An affiliate marketer is more likely to have an active blog of his own. If you don’t have one then start utilizing the potential of blog posts as soon as possible. Blogging helps in gaining the audience’s trust as well as help you earn money. The moment people start believing in your expertise and knowledge, they will take your recommendation all the more seriously. Rather than giving fake reviews an honest opinion would gain you credibility, recognition, and trust of the audience.
- Visual Content:
YouTube with an audience of 1.8 billion, is one of the largest video platform and the most profitable channel for affiliate marketers. Marketers are also utilizing visual content to redirect traffic to certain landing pages of the seller’s website. We all have seen videos with product reviews and followed with links to buy the product. A few marketers make the affiliate nature of the video obvious whereas some play smart and intrigue the visitors to buy the product.