Charitable organizations are responding to this challenge by turning to technology in order to assist them in finding and connecting with supporters. Here’s how they are doing it.
Recruiting Volunteers Online
Online advertising for volunteers allows charities to reach a much larger audience. Besides using websites and blogs, they can now take advantage of online databases like CharityJob.co.uk and Do-it.org.uk in order to recruit volunteers in their area.
Additionally, volunteers can readily find out about opportunities through searching these sites. They can be objective and filter the volunteer roles by area to locate jobs that will closely align with their personal interests and causes.
This will help to target volunteers by area and by interest. Charities can also utilize the previously elusive younger workforce. Social media is a valuable tool in reaching the younger age group.
Communicating Via Social Media
Social media is all the rage these days and it’s no wonder. You can quickly reach a wide audience through FaceBook, Twitter, YouTube, Pinterest, and more. You’ll be able to communicate your needs to a mass audience easily and quickly with the touch of a few keys.
By creating a page on FaceBook, you’ll allow your members to connect with one another and with you. It can become a collaborative effort as they post and share information, comment and share stories.
Photos and links can readily be shared with one another on Twitter and on FaceBook. Information can easily be updated via posts and tweets.
YouTube is an ideal showcase for special events or projects that impart complicated information to volunteers and clients alike. A simple video is very effective in getting an emotional message across. Links can be featured on the website, the blog, FaceBook page and even tweeted.
Always include a call to action in everything posted. Social Media is the perfect way to ask for direct donations so you want this in there.
Make It Easy To Donate
It’s easy to include information and donation buttons on your website, your blog or FaceBook. All you have to do is copy and paste the code into the site. Donations can then be made by clicking on the donation button which will take them directly to the donation site. These sites take all major credit cards and debit cards. You could even have an actual fund raising page with this contact button.
Send out tweets with links to the donation site. Set it up to donate via text as well. Make it so easy that anyone can take advantage of it and donate. Most online donation sites have a copy of the details and cover all mobile networks. Supporters can then text a code to donate specific amounts.
One of the most important things about fund raising is to show donors how their money is being spent. This can be done through a blog or website that shows the charity using the money by projects or events. It also allows the donors to comment on the work being done.
Create A Virtual Office Via SharePoint
Most charities and social enterprises are manned by a volunteer staff that already have a busy life of their own. They form committees and their members will meet infrequently because of other commitments.
This is why document sharing through SharePoint is a great way to create a virtual office. Documents can readily be stored and shared as well as changed by many users and the progress can easily be tracked.
This can easily be the focal point for the team or committee and members can share the details of the schedules and more. SharePoint is more than just a sharing site. It can help to organize meetings, maintain a calendar and track the projects.
It may not be easy to get the team all together at the same time. This can allow them to share an office virtually and stay up to date as to what is going on and prioritize things.
Use Date Profitably
This one can be tricky. The first challenge is keeping usable data and the second is being able to analyze the information to keep it up to date and use it effectively.
Targeted mail and email will help to generate a response. This can help to target more individuals who are actually interested in the project. The data that is available can readily be shared as well.
If you haven’t the money to invest you’re using the information already stored to explore your database. Many of the charities forget to continue with existing members and up date them.
When raising funds, reaching new supporters and establishing effective working groups these tools will assist in a successful solution.
- Image by My Blog Guest
Amy Rice writes for Differently Ltd about web design and groovy websites. When not writing she enjoys playing adventure golf and going to the cinema with her daughter.