Every business needs to have a website (if you don’t know how to build one, don’t worry—it is super easy to create a free website with one of the many great tools that are available). This does not mean, however, that you can simply slap up a static page that says “come buy from us!” and never do anything else…though that would make an excellent “pardon our dust while we build this site” type of page.
Here are the things that you want to make sure you get right:
The Home Page
The home page is often the page people struggle with the most. You want to show people that you have a great product. You want to prove that you understand your market. You want to encourage people to buy from you and to spend some time looking around your website. It is not, however, the place where you go into detail about your company and the people who work for it. You shouldn’t go into detail about your company’s mission statement here. Those things belong on your “About Us” page.
The “About Us” Page
Every business website needs one of these pages. This is where you show people who you (and your employees) are. This is where you shine the spotlight on the major players within your business. It’s a great page on which to place short bios and photos of your team. It’s also a great place to highlight your company’s mission statement, any charity or community building work you do, etc.
The “Contact Us” Page
This is, after your home page, the most important page of your website. This is where you tell people how they can get in touch with you. If you have a brick and mortar business, this is where you put your address and, if you want to be thorough, a jpeg of your neighborhood or town’s map with your business location highlighted (a screen shot of a Google Map is sufficient). You also want to list your business hours and a phone number that people can use to call you. It’s also a good idea to have a contact form. Sure, you could simply set up a “mailto” tag for your email address but that just invites spam. The contact form sits on the site and lets people email you directly without having to leave the website to do so. Don’t worry about the code—most contact forms are easily installed via a plug-in.
Your Company’s Blog
If you haven’t set up a blog for your company, now is the time to do so. The blog is a great place to show off your and your team members’ personalities. Blogs work best when written in a conversational tone and they are a nice departure from the more formal and professional sound you’re probably working to maintain on the rest of your site. Blogs are also great for helping to raise your site ranking within Google. Google shows a preference to websites that are regularly updated with new content. Blogs allow you to meet that need.
Obviously you are going to get all sorts of feedback from your customers and clients with suggestions on how to improve your website. You probably already know that you aren’t going to please all of the people all of the time. If these few sections of your website are well done, though, the site should serve you very well.