If you belong to a group of internet advertisers, or use any means of interactive advertising system, then this article has a lot to share with you . Advertising has become an important part of almost type of business practice to let users know about the products and services being offered. Apparently, to make your advertisement effective and law compliant it is necessary to have some knowledge of the factors affecting advertising law, administered by FTC (Federal Trade Commission). It is an essential to follow the rules and regulated incorporated b y the state legislations to avoid any kind of costly pitfalls due to consumer complaints.
Moreover, to avoid such situations a good advertiser should always first consult a law creative agency, that specializes in advertising and marketing law. An experienced attorney will not only provide you good knowledge of advertising laws, but also give some guidance on fine-tuning your ad campaign rather than recommending major changes, which can help you save a huge amount of billing costs. In this article, we will talk about some general rules and regulations for Ad campaigns.
List Of General Advertising Laws
Accuracy: Make sure you create factually correct advertisement. In simple words, your advertisement should not be deceiving. For example, if you are selling an year old model of a product then refrain from using the pictures and specifications of updated models. Your advertisement should be honest, non-deceiving, and able to provide the claimed results.
Seek Permission Before Publishing: If you are required to use a picture or information related to any public figure or organization, then it is important to seek prior approvals from the concerned party. Other things that need written permissions to include in an ad campaign, includes written materials, name of the organizations, and people.
Take The Competition Fairly: Do not ever try to degrade any other product, or services which is in competition. More than that, providing misleading or false information about your competitors can even cause huge penalties under FTC. However, if you really want to compare your products with those of other company’s, then it is advisable to conduct a thorough study and quote only those information that is based on facts and figures.
Keep Sufficient Quantities To Meet the Demand: If you are advertising your products, on a global platform then make sure you have enough quantity in hand to meet the demand of the masses. However, if you are marketing expensive goods and do not want to take any risks then do not forget to mention that quantities are limited. In some cases, you can even state the number of units to be sold in your advertisement. Also, the state legislation may even conduct a random check to see if the advertised product is available in quantities large enough to meet reasonably expected demand, unless the company has stated that the stock is limited .
Watch Out for the Word “Free”
If you are using the word “ Free” in your advertisement, then make sure you do not have any hidden terms and conditions that may seem deceiving to buyers. If there are any limits or conditions to be applied on purchase, then state them clearly on your advertisement.
Be Honest while Describing Sales and Savings: An experienced Law creative agency will always advise you to be truthful about your claims regarding pricing, savings, availability and maintenance (if required). The major cost pitfall is caused due to unsatisfactory customer service, wrong claims and follow up.