If you simply think that your business is doing too well, and now you want to expand, congratulations! You are indeed lucky to have succeeded in this harsh economy. But now, new challenges are there for you, and all of them have to deal with the increased workload, new customers, so you will need to find proper solutions for all of them. You will certainly need to increase your staffing, create new means of maintaining contact with your consumer base, and open new horizons in terms of advertising.
Increase Staff Capacity
Not only will you be forced to increase the number of people working for you, but you will also need to work on some other aspects, such as improving their morale, and preparing them for the increased workload, and there is no better way to do that, than with training. You can either send a select few to a training program, or organize some internal training programs that have the aim of developing certain skills of your employees. You can also give incentive bonuses to those who show particular care and are willing to advance and gain new skills in order to help your company. Be sure to always be ready to pinpoint where the problem is, because you, the boss, must know how and when your employee might do something better, or in a way that is more beneficial to your business. Have in mind that your employees are people too, and that is why you will need to work on their morale. Make them feel appreciated, try and meet their needs and demands, provide perks in form of free lunches, gift certificates, or create a sport team. Respect them, and they will certainly respect you and be dedicated to your common business goal.
Maintain Contact with Your Customers
If you are going to handle a much greater workload, then you must be prepared for that. Every cog in your machine must work perfectly, and you will need to find some other ways of releasing pressure in the key points. Think about creating a website, with support, or a forum, where people can complain, post their opinions and experiences, and you can respond to those inquires, but without the added pressure. E-mail, and forums are said to be low in synchronicity since you are not required to respond instantly, as is the case with instant messaging, or live phone calls. But that doesn’t mean that all your customer support should only be in the form of e-mails, and you will need to have a form of a call center. Of course, if you are expanding quickly, you might not have the finances necessary for such an endeavor – buying expensive servers – but you can easily outsource those services to some other professionals and dedicated companies.
The general idea is: you have to spend money in order to earn some. This means that you will have to invest into some things you never thought about, such as having a website, a call center, or some other features that are not standard for a small business, but are required for a medium one. You will need to oversee every single aspect of your business if you want it to continue and thrive. Be mindful of your employees, give them the much needed appreciation, and they will return in the form of dedicated work.