Yesterday I got a notice from one of my advertising partners that my site’s page rank had been updated! I read the good news and found that Riches Corner had jumped from page rank 2 to page rank 3.
Previously, I had seen some benefits when I went my page rank increased, so I am looking forward to my continuing blogging journey with the new google page rank.
What are the Benefits of Google Page Rank
What are the benefits of Google page rank you might ask?
While google page rank may not be as important these days as it has been in the past, it’s still an important metric. Google measures its page rank by a complex algorithm, taking into account the age of your site, the back links, the freshness of your content, etc…
Personally, a rise in page rank tells me that I am making progress on this blog. It validates my continued work at putting up new content and trying to expand this blog to service the larger community.
Beyond just personal satisfaction, an increase in page rank does provide real benefits. Previously, when I went up to page rank 2, I started receiving more inquiries from advertisers and affiliate networks wanting to partner with the site. Some of my advertising partners increased their payouts for advertising. This is a real benefit to revenue.
This time around, I’ve already received an upgrade email from an advertising partner that indicated an increase in my payouts due to the update.
If you received a jump in page rank, you may start noticing this type of communication as well.
What Google Pagerank Doesn’t Do
Keep in mind that Google page rank is just a metric system. It reads past history and gives you a score. What it doesn’t do is it won’t change your normal traffic patterns. Keep in mind that you have to continue putting in the work of writing posts and doing your seo to maintain your page rank and continue making progress.
You won’t see a jump in traffic just because your page rank has increased. Just keep in mind that you have to continue focusing on developing your site.
What Have I Done for SEO
These last few months I’ve been more focused on producing more content with more consistency. Previously, I had been putting out 2 maybe 3 posts a week. These last few months, I’ve added the topic of personal finance for bloggers to the blog. I didn’t simply want to increase my posting frequency, I wanted to have a reason for doing so by adding more content. This way I was able to increase the frequency of my posts while having more fresh topics to discuss.
This change actually also led to more guest posting inquiries since there was now an entirely new topic of discussion for potential authors. Again, this led to more content being produced. During most of the last month, I’ve been able to post virtually every day.
All of this increased the overall content of the blog, leading to newer, fresher content, as well as more back links.
As you can see, most of this strategy is more focused on producing content, rather than backlinking and other seo activities. While I do other SEO activities, my time is limited since I also maintain a full time job. Thus, I focus more of my time of writing my blog posts, rather than off site activities. This strategy benefited me when the google panda update was released.
I currently believe that google is tweaking their algorithm to focus more on fresh content rather than back links. They’ve been discussing for a long time how to improve their search algorithms to focus more on content. In addition, there’s been a backlash against link farms as was seen when the panda update was released.
Overall, I think the correct strategy is to continue creating more good content for the readers. It seems to me that Google sees that and rewards the content providers with their page rank algorithms.
What do you think?