With more people getting obese and overweight every day, the fitness industry is booming. Millions are unhealthy, miserable and desperate to find a solution to their problem. Despite the opportunities available, many people in the health and fitness business are struggling to attract clients and make a decent income. One of the main reasons for this is poor marketing skills.
Many fitness professionals have no idea what effective marketing is all about. To succeed in the fitness industry, you should not only be a good trainer, but a smart marketer as well. The following are some tips that can help you enhance your marketing tactics and thus attract clients.
Know your target
You need to carry out some research to learn about your customers’ habits, needs and budgets. Are customers more responsive to online advertisements, brochures or direct mail? What are the phrases commonly used by customers when searching and how much traffic is generated by these keywords? Once you know who you are targeting, you will be able to come up with effective marketing strategies.
Narrow your target
Rather than trying to reach everyone, find a niche which is untapped. Should you target stay-at-home moms, stressed CEOs or pregnant women? Are you aiming at helping people train for a marathon, lose weight or gain muscle? Establish your niche and market your services appropriately. Targeting a narrow niche has contributed greatly to the success of my blog which offers weight watchers promo codes and Bistro md coupons.
With many qualified and experienced fitness professionals, the industry has become fiercely competitive over the years. Therefore, you need to find a way of standing out from the crowd. What unique knowledge, skills and services can you offer to the world of fitness?
Retain current members
If your client base is declining, don’t rush into renewed marketing campaigns to get new customers. First, find out the reasons why your present members are leaving. It costs much less to retain a current member than it does to recruit a new one. If your present customers are happy with your services, they will help you get referrals. To encourage referrals, offer rewards. For each new client they bring in, you could offer discounts on monthly training fees.
Internet marketing offers infinite possibilities to your fitness business. Build an email list of clients and prospects, and send them exclusive offers, educational articles and special updates every month or fortnight. You could also occasionally advertise your services on Craigslist. Finally, make sure you have a professional website which is optimized.
As you sharpen your marketing skills, referrals will begin flowing in. Clients will be willing to pay high rates for your services. Other fitness professionals will begin consulting you. You will make a steady income and won’t have to worry again about getting clients.
Charles often writes about internet marketing and blogging tips. Currently, he is writing for YouLoveCoupons, a discount blog that offers Bistro md promotional codes and weight watchers promotion codes. He also writes about exclusive coupon and discount offers such as Bistro md coupons and weight watchers discounts.