How ERP Improves these 5 Departments

The most ideal IT solutions have a broad impact that spreads across your company. Rather than improving one area or adding a single new capability, they transform the way you operate enterprise-wide. This helps to ensure a positive ROI while putting your operations in a better position to serve your short and long-term strategy.

Part of the reason that ERP has become both a gold-standard and mission-critical piece of IT for most of today’s enterprises is because the effects of ERP are so wide ranging. In each one of your teams and for every one of your projects, ERP proves to be an invaluable asset. To illustrate this fact, consider how ERP improves each of these five departments:


Effective marketing is all about smart timing and careful messaging. With ERP in place, that kind of precise approach to marketing is much easier to maintain because you have all the relevant data at your fingertips at all times. Not only are the efforts of the marketing department itself stronger, but the marketing team is able to work productively and collaboratively with other departments like sales and distribution to ensure a quality customer experience.


Today’s sales departments operate on a lot more than just charisma and tenacity. Like most business endeavors, sales has become a data-driven process that relies on sophisticated metrics and analytics to work customers seamlessly through the sales funnel. Without an ERP in place, giving form and function to the necessary data is almost impossible. But with an ERP in place, sales professionals can rely on information rather than instincts to cultivate loyal customers.


Managing a supply chain is a huge challenge, even for a small to mid-sized enterprise. ERP allows distribution managers to get a top-down look at the entire supply chain. They can also drill down to examine specific aspects of the shipping and receiving process within the context of the whole. This makes it much easier to spot areas of inefficiency or opportunities for cost savings. It also creates a shared platform that simplifies the management of a complex supply chain with a lot of moving parts.


With the advent of big data, the traditional approach to finance has proven insufficient. Without taking into account the massive streams of financial data that it’s now possible to capture, store, and analyze, it’s much harder to make informed decisions in volatile markets. ERP finance tools allows enterprises to leverage the value of data in a deeper way. It also allows finance department to embrace a data-driven orientation, which is now more or less essential to stay competitive.


An ERP can lead directly to the kinds of improvements in efficiency, productivity, collaboration, and innovation that executives are always on a mission to engineer. But what is perhaps the biggest long-term advantage of having ERP in place is that it allows the member of the C-Suite to make consequential strategic decisions based on objective data rather than questionable assumptions. ERP offers the kind of broad and deep dive into the available information that executives need to make decisions with confidence.

You can implement an ERP in almost any one of your departments. And even if you implement one in just a few departments, or a single department, you can expect improvements throughout the company. That’s because ERP is the kind of tool that’s necessary for a department to operate as effectively as it possibly can. And once it does, it elevates the efforts of every other department it works with. If you are ready to turn your company into a sum that is greater than its parts, a quality ERP is essential.

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Richard is a full time professional, husband, father and blogger juggling all the responsibilities of life and running a blog. Richard enjoys writing about life and online money matters.

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