How Is Digital Marketing Affected By Instagram
Wondering How to Boost Your Digital Marketing? Instagram Can Take You Where You Want to Go with These Four Simple Tips You Don’t Want to Miss!
Working in digital marketing means there always is a new platform to learn about to leverage your brand and get your products in front of the people who will be interested in them. Instagram is one of those social platforms that is sticking around — and learning the top tricks and tips for using this platform for your business is key.
If you’re ready to boost the visual appeal of your business and to generate a target audience of younger consumers, then experiment with these four pro tips for navigating Instagram.
Brands are learning that they can get the results they want by disrupting their traditional marketing routine and breaking through with a few great photos. Here is how you can get started with the Instagram:
Tip #1: One Word: Video
It’s all in the video across social media platforms, but Instagram recently has upped its multimedia game — and that’s affecting the way digital marketing is getting done. For example, originally Instagram allowed users to shoot a 15-second video and upload it to the platform, but recently it has expanded that time limit to 60 seconds.
In the world of video, 60 seconds is an eternity — and you can use that to your advantage when doing a sneak peak of a new product or an insider view of your brand. Think creatively about how you use video to showcase your brand on Instagram. Play around with compatible apps that allow you to speed up the video, slow it down or do a time-lapse.
If you’re using video on Instagram, you’re going to capture a lot of your audience’s attention.
Tip #2: The Reign of the CTA
One excellent move by Instagram for brands is that the platform allows brand users to include a CTA, or call to action, with every post. And I’m not talking about just in the caption.
When a user taps on a brand’s posted photo, a call to action pops up on the photo and invites the reader to do something for the company such as visit the website, buy the product or share it with a friend.
As a digital marketer on a mission, you’ll have the choice to customize that call to action to fit your needs and to drive more business, engagement or traffic for your brand. This is a nifty and easy benefit that doesn’t take a lot of time to implement.
Tip #3: Show the Pros Some Love
If you’ve got the budget, then try a brilliant move by digital marketers for Mercedes-Benz. They commissioned professional photographers to drive one of their cars for a period of time and to take photographs of the experience. At the end of the campaign, the photographer with the most “likes” on their collective posts got to keep the car for three years.
Not only did Mercedes-Benz get gorgeous photographs out of the deal that boosted their Instagram account and kept them relevant in the mysterious algorithm, but it also created loyalty and energy around the brand. The photographers were happy to get exposure and to drive the luxury car.
Followers were immersed in the experience and intrigued by what the final outcome would be. This is a principle that all digital marketers can use to their advantage on Instagram. Use a gimmick and an incentive to create energy, surprise, intrigue — and get what you want out of it.
Tip #4: Let Go Because It’ll Be Gone
With the launch of Instagram’s story application — a copycat of Snapchat’s function — Instagram is sending a message to digital marketers.
What do you need to learn? Brands are being encouraged to create quick-hit, creative, glimpses of a brand that disappear in 24 hours. That means they’ll have to learn to let go a little and create content that is less stylized.
This is about meeting a tech-crazed audience with a hunger for always moving on by providing them with quick, interesting and entertaining content. For digital marketers struggling to enter this space, this is where letting go and trying to deploy a little humor could help the brand.
Think of Instagram stories as a way to give your audience members a glimpse of your day-to-day life of a brand. Give them a view they can’t get anywhere else. Make them laugh, because at the end of the day — this content is literally going to disappear!
Ready to Start Instagramming?
The bottom line is this: If you’re still using the old method like taking photo of your products and printing them yourself to show off to other people, better start using Instagram now.
What’s so fun about digital marketing is that you can experiment with different platforms and new applications to see what works with your traditional audiences and what these new tricks can do to help you garner a new following.
If you don’t get the gains and promotion that you want, you always can abandon the platform. But it pays off for you to try for your brand, as you’ll reach an entirely different audience — a younger demographic — when you launch your account and begin to grow it.
If you remember anything as your takeaway, let it be this: Instagram is easy to use and simply takes a little practice in taking great photos. Brands can use Instagram to their benefit if they can play up the visual appeal of the products and services using excellent photography. Outsource your Instagram strategy if you have to because it will be worth it.
Finally, learn a few easy photo techniques. Take a great photo, you can also add unique designs on it. Instagram it. Use great hashtags — and lots of them — after you’ve done your market research and you know the hashtags your target audience is already using. Engage with your Instagram followers — and through this experiment, you’ll watch your brand take off!