Building trust with subscribers is very important for a successful email marketing campaign. When your customers and prospects trust you, they are more likely to respond positively to your offers. In addition, they might recommend you or your business to other people, thus growing your list.
Here are some great tips for winning the trust of your subscribers:
- Set expectations
One of the best ways of building trust with subscribers is by setting expectations before and after sign up. In your site, be sure to mention how subscribers will benefit by joining your mailing list. In your welcome email, you need to clearly outline what kind of content will be sent, the frequency of emails and how subscribers can opt-out. Don’t forget to assure subscribers that their contact info is safe and will not be used for any other purpose.
- Be consistent
Consistence in content, frequency and timing is very important. For instance, if you promise to be sending emails every Friday at a particular time, be sure to keep your word. Most email marketing services come with great features that allow you to schedule your posts. In addition, if you assure subscribers that you will be sending information on a specific subject, be sure to stick to that subject. Being consistent will help you build strong relationships with your audience, thus winning their trust. If something has to change for some reason, be sure to notify your audience before making the changes.
- Include testimonials
Another great way of winning the trust of your subscribers is by displaying positive customer feedback and reviews. You can display such testimonials next to your signup forms, in your emails or on your landing pages. Such reviews will make you appear credible and will make your list more responsive to your messages.
- Mention your association with influential people
Besides displaying customer testimonials, you could also show off some of the influential people or companies you are associated with. For instance, if you meet someone influential in your niche, you could share photos and stories of your meeting on your website or blog. If you have done business with some recognized companies or organizations, you could display their logos on your site. Such mentions can go a long way in boosting your credibility.
- Highlight press mentions
If you or your business has ever been mentioned in the press, be sure to share that information with your list. Write a short snippet about the story, and then include a link which leads to the full article. It would also be a good idea to have a ‘As seen in’ or ‘featured on’ section on your site which displays the logos of the publications or media houses where your company was featured. If you have any awards to your name, you could also have a dedicated section on your site highlighting your achievements.
- Show your personality
One of the best ways of connecting with your audience is by injecting some personality in your messages. Communicate to your subscribers as you would when talking to someone face to face. Make your emails less academic and more conversational. This will make your content easier to read and will encourage your subscribers to respond to what you have to offer.
- Reply to comments
As you interact with your subscribers, they might send comments or questions via email or social media. Be sure to respond as soon as possible. If you don’t have the answers they are seeking, you could direct them to other resources which could be helpful. Being prompt to respond to comments will make your subscribers favorably predisposed towards you.