If you are a content creator you may find that it is difficult to keep consistent. There are many responsibilities that compete for your attention. You may also find yourself busy improving various aspects of your online website. However, you know somewhere in your heart you can be adding a little more effort in this area. In this article, we want to show you how to structure your creative projects so that they do not go neglected. Here is how you can make your very own editorial calendar for your blog.
Why do I need an editorial calendar?
An editorial calendar is not just any calendar. This helpful tool is your personal assistant. It helps you develop a plan and holds you accountable to complete it. In this way, you enable your online platform to work for you. With the right calendar, your website will experience new traffic, customers, and long lasting relationships which mean more revenue.
How often do you want to blog?
What is your schedule like? Are you busy throughout the week? Do you think you can push out one blog post each month? It is important to figure out how often you wish to post. Be careful to set realistic expectations of yourself. You may not be able to post every day but perhaps you can write a high-quality blog post once every month. Don’t compare yourself to other bloggers. Do what fits your lifestyle. Only remember to be consistent or you will lose the attention of your reading audience.
Who is your audience?
What type of audience are you seeking to write for? What is your niche? Do you enjoy sharing with a community of small business owners? Do you enjoy offering financial advice? Think about the people you want to make a tremendous impact on. Consider your niche. After you consider these elements, write for that targeted audience.
What are your blog categories?
As a blogger, you probably write on different topics. Your inspiration might change every so often and so will your content. To ensure that your website remains organized and pleasing to the eye, consider creating blog categories for your reading audience. Blog categories help them to find the material they are interested in reading with ease. For example, you may write about social media marketing. This topic has a huge number of subjects that fall under its umbrella. Throughout the month you may touch on a wide variety of topics such as the power of Periscope or including images with Instagram. With this information, you can easily divide your content by including blog categories like “Instagram” and “Periscope” to make it easy to find.
What are my ideas?
Every month you should consider brainstorming a few ideas you may have in future posts. This is your chance to grab a pen and notebook. Take a moment to brainstorm write all of your ideas. Stick to your niche. This will help you the next time you have writers’ block. You will have an endless supply of content ideas for future posts.
While on the topic of blog ideas, you will certainly enjoy our article “The best writing ideas for your blog”. This post offers excellent insight to help boost your online platform.
Your blog ideas do not have to be about your product. You can include informational posts for the audience you are reaching. For example, if you sell vintage jewelry, instead of trying to convince readers to buy your product, provide them with information about stylish ways to wear jewelry each season. In this way, you offer useful material that causes people to continue coming back to your website.
If you can help it, try to avoid long wordy posts. Most reading audiences quickly become discouraged when they hop on your blog and see long blocks of text. Try adding in a few high-quality pictures or even a video to shake things up a bit. Link resources that offer you the opportunity to share with your audience. In this way, you do not have to generate all of your posts.
What are some upcoming events/holidays?
Think about the holidays your reading audience participates in. Try offering cooking classes, product launches, or exclusive discounts for them. Consider including special holidays into your blog posts. For example, if your readers celebrate Christmas, consider writing a few posts on the reason for the holiday and fun DIY decoration projects.
Create Your Editorial Blog Calendar
Now is the time that you can write all of these considerations onto your calendar. Purchase a calendar or find one online. You can even consider using a daily planner, post-it notes, colorful spreadsheets, and more.
Add your important business events and do not forget to include any related blog content you wish to write about. Write in whatever holidays that are approaching. Add blog posts from your preplanned blog content brainstorming session. To add a bit of variety, try to mix up the blog post categories.
If you want to keep your blog running smoothly, try planning posts a few months in advance. However, it is important that you set realistic expectations and think about any unexpected things that may require your attention.
Now begin writing your blog post. Aim for at least two in advance. Websites like WordPress and Blogger enable their users to schedule content release in advance. Take advantage of these perks while giving heed to your editorial calendar.
It is important to remember that in order to maximize your editorial calendar, you must be consistent. Take some time out every day to revise and change any information on your calendar as new ideas and events occur. Continue brainstorming ideas and setting specific times for your blog posts in advance. If you are a little low on time, consider setting aside a few hours to write blog posts. As soon as you are done, keep at this every week.
If you are a blogger with big dreams of managing a high-quality blog that inspires the lives of your reading audience, an editorial calendar will benefit you. Consider this helpful information to help you organize your blog. You can achieve your goals and the key is to be persistent. Make sure that you answer to all of the questions from above, be honest to yourself and do your absolute best for your readers. Success is just around the next corner.