Every online business should formulate SEO strategies. The purpose is to get as high as possible in search engine results. To be more visible to web visitors is the objective of SEO. You should embed SEO in your growth strategy. Here are some methods which you on your own can undertake for SEO.
Monitor Your Standings
The first step towards SEO is analyzing your current position. Check where you stand in search results. Have a look at your page rank with contrivances like Google toolbar. Check your referrer log at regular intervals. This informs you about locations of visitors and words they use to find your page.
Make it Easy to Find You – Keywords
Think strategically when you choose a keyword for your site. Incorporate the keyword in each important part of your site such as the titles, page content, URLs, image names. The two most important places to entrench keyword are title tag and header of the page.
The important point to note about links is to avoid excessive linking. Too many links will result in visitors getting infuriated and turning away from your page or site.
Devise an Apt Sitemap
Sitemap is a catalog of website pages which crawlers and users can approach. It is easier for search engines spiders to spot you if you add a site map. It will be better if fewer clicks are needed to get to your site.
URLs – Easy to Memorize
Make URLs which are easy to remember. In the world of internet one has to remember lots of website addresses. So make sure your URL is remembered by a visitor once your site is visited by that visitor.
Get Rid of Flash
Flash seems attractive but try to avoid it. It is of no use for SEO. Frames, flash and Ajax all have a single problem. The problem is you can’t link to a single page.
Give Image the Words to Speak
The task of search engine spiders is not to search text in images. They crawl the title or description of image. Be careful when you select a description for an image. On way to make description more descriptive is to add caption for the image.
No Updated Content – You Are Gone
Content is the most important. Keep content updated. Search engines prefer pages which are up to date. One mode to make this happen is to embed a blog in your website.
Social Media Circulation
If you are using your site for business purposes then exploiting executive blog is a useful SEO strategy. You can connect to your customers and other business partners through social media distribution. You should dispense links to apposite social networking display places.
Build up affiliations with other sites. This is an effective SEO strategy to magnetize traffic to your site. Contact webmasters of well reputed sites for inclusion of a link to your site on their webpage. Be careful not to get associated with a site whose SEO reputation is not good.
Gloria Philips is a young and passionate blogger. She has in-depth knowledge about iPage vs FatCow and she is working for a web hosting company.