The main problem of amazing business ideas is that they mostly stay on this first phase. You might have a perfect concept of a dream-business, however, you don’t know how to move on and what to do next. You are not alone – that’s a common problem for all newcomers. At the same time, thousands of talented people like you become entrepreneurs every month and you have all the chances to join them. Of course, the universal success recipe doesn’t exist, however, there are some tips and recommendations you can follow while planning your career steps. Let’s discuss them.
Some basic questions to answer
Okay, so you already have an idea. Now let’s think on your idea a little bit just to test it. Remember, it is absolutely important for you to know why and for whom you are doing it. There is no way a business can reach success if you don’t know all twists and turns of your decisions and don’t have a full picture in your mind.
For example, if you have always dreamt to open a writing company, it is necessary for you to be aware of the reasons behind this idea and your potential audience. What problems of real people are you going to solve? Is this going to be a ghostwriting service? Maybe, marketing copywriting? Or a blog platform? These three options are related to the writing business but have significantly different aims and customers. Your further plans will hardly depend on the answers you give. Make sure that your business is going to solve concrete problems. If nobody really has these problems, then nobody will purchase from you. That’s obvious.
Familiarize yourself with your future competitors
There is a common myth that a successful business is a unique business. That’s not what happens in reality. First, there are no unique business ideas at all, so you don’t have to wrack your brains trying to figure out something that the world hasn’t seen before. Second, if somebody already does it, then people need it. In a word, a non-original idea means that there is a market for it. So forget about the 100% uniqueness and think about the competitors and what they provide. The best way to become unique is to deliver the services better or in a different way.
Make a research and pay attention to the following points:
How much do they charge? Can you charge less? Can you offer more convenient payment methods?
- Target audience
How do they market to the target audience? Are there any weak points in their customer/business communication?
What are the special features they offer? How do you think these features boost their sales? Can you do better?
You don’t have to invent a bicycle. Just think about the weak and strong points of your potential competitors. If they lack something, make sure that you will have it.
Have a plan
Thinking about your future business is awesome: you imagine how your best ideas will be implemented in life, think about the design of your product, come up with the slogans and names… These thoughts just won’t stop buzzing in your mind. This feels great, but you need to take control over them and formulate clear plans about each point. What exactly you are going to sell? Is it a product or a service? What about the prices? Marketing campaigns? We mean that you just have to sit back and think about the details calmly. You need to know everything about your future business before you start. Plan gradually.
Have an interview with potential buyers
You may investigate your audience from a distance but it is much better to have a real conversation. Find someone who needs your services or goods. Ask if they would use it, how much money they are ready to pay for it, and which product/service of the same kind they are already using now. Remember, negative answers are no less valuable than positive ones. Sometimes, they are even more valuable.
And here comes the most interesting and painful part. Now you have a plan for your business and know exactly what you (and your customers) want. The next step is to realize how to make it happen. In most cases, it’s all about money. You will need to invest in your future company for sure. So it is necessary to know how and where you will get the money. If you don’t have any savings now, then think about some other options. You might find an investor, get a loan or even start a crowdfunding campaign. This is the most practical stage of taking your business out of your head and bringing it to the world.
These basic tips will help you gather the wits and take the matter in hand. Of course, these are just basics, but even if you will follow the recommendations listed above, you will make a pretty large step towards the career of your dream. So don’t wait any longer – grab this guide and do it today!