Even when digital marketers have understood the impact that social media networks like Facebook and Twitter can make on their marketing campaigns, it is quite surprising that relatively far fewer people have explored the power of Instagram. However, with Instagram gaining massive traction among users who want a visual platform for communication, many businesses are gradually awakening to immense possibilities of Instagram marketing. Some practical tips from social media experts:
Choose the Right Photos
Being a completely visual medium, the importance of photos is paramount on Instagram. You must; of course, use photographs that are not only very interesting but also of very good quality, otherwise, most people will ignore your posts. All photos need to be uploaded in a square format; most modern smartphone and cameras have this facility that will save you the time and effort of cropping them later. There are plenty of apps for shooting Instagram photos that can help you to click photos without inadvertently missing out on the main points due to cropping.Don’t limit yourself to still photos but extend your campaign to include videos as they are more engaging and drive in substantially more traffic.
Use Custom Link Shortening Tools to Track Traffic
It is extremely important for social media marketers to know how their marketing campaigns are performing by analyzing the traffic volumes. Since Google Analytics is not up to the mark in traffic monitoring capabilities, you should use custom tools that generate shortened links for linking new landing pages for specific marketing campaigns to measure the click-through volumes and the number of real Instagram likes.
Leverage the Campaign With Cross Promotions
Since it can be difficult, time-consuming, as well as, expensive to find specific audiences that are more interested in your products, it can help significantly to participate in cross-selling or cross-promotions. If you think that your brand has a natural fit with some other product of another marketer, you can offer to provide a platform for cross-selling that product to your audience and arrange for a reciprocal arrangement. In this way, the reach of the target audience can be significantly increased without the risk of losing market share to a competitor.
Leverage the Power of Trending Hashtags
By using the Explore feature provided by Instagram, you can easily find posts that have trending hashtags. With a little analysis, you can identify hashtags that are relevant to your product or service and include them in your own Instagram posts. Another trick that you can try is to locate emojis that can effectively convey the idea behind your brand or marketing campaign and then use them in your own posts. Instagram users searching posts by emojis will have the opportunity of interacting with your brand faster.
While getting more eyeballs is a critical element of Instagram marketing, you should appreciate that this only represents one step in the ultimate aim of generating a commercial transaction. Try including a CTA in the image that will lead the user deeper into the marketing funnel and give you the opportunity of engaging him persuasively.