Lead generation is one of the main goals of any online business or blog. You want to have a valuable list of subscribers or potential clients, so you can try and make conversions from that.
And one of the best ways to generate leads is by optimizing keywords. As you will see below, as keywords still reign as the core of any effective SEO strategy, you will also be able to use them to attract customers and visitors and ensure that they will take the action that you are expecting from them.
Start doing your homework
If you want to make the most of keywords to lead generation, you need to start by having your keywords well-researched in the first place.
So go online and try some tools, such as Ubersuggest and KeywordTool.io, which are great despite being free. You will get from them a list of short and long-tail keywords that you can use to improve your SEO strategy.
But you can’t just add anything you get. You need to pick the keywords that can actually bring you some results. And to do it, you need to go to next step.
Think about your target audience
Leads aren’t an abstract thing. They are real people with real needs. So what is it that you are doing to attract them to your website and to make conversions? Are you really talking their language?
You might think that you are, that you know everything about your product or service. But the truth is that you are on the other side of the road and that you have sales as a goal and it might could your judgement.
So try to put yourself in their shoes, and find out what they would type in the search bar if they were looking for your product your service. Then check again at your keyword research and find matches and insights so you can narrow your list down.
Have a look at your competitors
The last step that you should take to ensure that you got your keywords right is having a look at your competitors’ websites. Find out which keywords they are using and where: are they on their blog? On their title tags and meta-descriptions? On their call-to-actions?
You can use one of the online tools available, so you can “spy” on your competitor’s keywords and know what they are doing. You should look for reviews of companies on this matter, but some great options in the marketing are SemRush and SpyFu, and they both can give you pretty good insights about it for free – pay extra for more keywords and reports.
Check all your current keywords
After all that research done, you finally have a complete list of keywords that you should add to your website. So start checking if they already are there and which are not.
On the sequence, have a look to find out if they are at the right places. You will want that your keywords show up on your call-to-actions, headlines, title tags, meta descriptions, anchor texts, image texts and the first paragraph of your posts.
But be careful here: you shouldn’t add all keywords together to the same text, neither stick with just one of them all the time. The key to balance is to make sure that your writing remains natural as if you were never thinking about keywords in the first place.
If you fail while doing it, you might be penalized by Google for being considered as a spammer or someone trying to trick the algorithm. Either way, your site might be banished out of Google Search and the process of trying to come back to it isn’t fun.
So be careful here. Update your old content to the best that you can. Also, check your SEO settings and make them shine. But don’t go mad adding keywords where they shouldn’t be. Google’s algorithm is smarter than you think.
Plus, your writing will probably end up being very boring and not very engaging. It will be very hard to find your message in the middle of an overcrowded place. So even if Google doesn’t get you, your clients won’t be making any conversions anyway.
Create keyword-oriented content
With all your old content and setting updated, you will want to write new texts to your website. So, from this time and on, you will be adding only keyword-oriented content.
What it is meant here is that you will look at your list of keywords, especially at the long-tail one, and find out which kind of content you need to create to answer those demands. Then check your own content with Essay Republic and see if there is anything that hasn’t been covered yet and write about it.
This way you will make sure that you will have what your target audience is looking for regarding content. And it will increase your chances that they will stay long enough so to check your call-to-action and leave their e-mail in your form.
The takeaway: get your keywords right
There is no other way around: if you want to make sure that your website or blog generate leads for you, you have to guarantee that they have the right keywords in the right places.
To find out which are the right keywords, you will need to do some research using any online tool you wish. Then you will need to check which of them are your target audience and competitors’ favorites so to narrow your list down.
Then you will have to go back to your website or blog and check if those keywords are there. If they are, you will need to see if they are the right places: call-to-actions, headlines, title tags, meta descriptions, anchor texts, image texts and the first paragraph of your posts. If not, you need to them carefully, without stuffing things away.
The last step on your journey will be making sure that your content will have those keywords from now on. That you will use them to create content and that they will always be nicely displayed on your website.
After that, all you will have to do is to keep it updated, so you can optimize your lead generation and increase your conversion from now on.