When you have a website of your own, there are a number of things you can do to increase the number of visitors. Of late, many people are using videos on websites to draw more traffic. However, incorporating videos on your website can have both a positive and negative effect. There is no such thing as it only being good or only being bad. This is why it is necessary for you to conduct adequate research on your customer base and figure out whether or not they like website videos. Or you can take a risk and include videos in your website and see how it works out for you. Here are some reasons videos may or may not work on your website.
Brings you a new audience
One thing that you can be sure about website videos bringing to you is a new audience. Not everyone likes to read pages of content. Some people prefer something more dynamic in nature and this is where website videos can help your site.
Quick and easy explanations
Images or videos can describe products much better than text can. They can display products in their true appearance, colours, quality and features and can also show how they function in a setting. Seeing a product on video will ensure higher credibility as it is not easy to fake quality or appearance of a product in a video.
Better product demonstrations
Demonstrating how to use a product through text is possible but not always effective and can sometimes be confusing for readers. A video on the other hand can help to demonstrate a product from beginning to end with complete ease and can show customers exactly what they are purchasing and how to work it.
Easy sharing online
In most cases, it is easier for videos to go viral rather than text. This is mainly because it takes effort to read text while videos can simply be linked to your page and encourage others to watch it. In addition to this, people are more willing to watch videos as it seems to be less work than reading.
Negative effect on SEO
One of the draw backs of website videos is that it can lower the SEO value of pages as there is very little text included on those pages. It also takes longer for the website to load which can impact the SEO standing of the site.
Averse to certain audience
There are some people who simply do not like watching videos and your website might turn them away if it does not have adequate text. This is especially true if your videos are auto load or auto start as they will simply close the site within seconds of seeing the video loading.
Regardless of all these pros and cons for website videos, they might probably increase the overall traffic to your site. This is because there are many people who although they do not fancy videos will allow them to play just to get a more detailed idea of your website and what it can offer them. If you make it known to visitors that your website has videos, it can prepare them for it and might help retain audience.