Ecommerce stands out as something that is a lot more difficult than what you might think at the moment. You can achieve a really good result if you manage to create your own effective formula that converts really well. The problem is that most ecommerce site owners simply believe that conversion is normal based on what is sold. That is definitely not the case. In reality, you can always make some changes to increase your conversion rate.
As a very simple example, let us say that your average transaction value is currently 100 dollars. If you can increase that with just 1%, it will not seem like much. However, when you factor in the volume of sales that you would make during Christmas season, you would end up with a much higher profit that does add up. We all need to do all that we can to increase the rates and the tips below will surely help you out a lot.
Update Your Site Regularly
Regular updates help out a lot at the end of the day. This includes updating the stock list, adding comments, responding to comments made by interested buyers and making various announcements. Add promotions and do all that you can to make the entire site very friendly for potential customers. Everyone loves attention and people that feel valued are more likely to purchase.
Think About The User
The life of the user should be as easy as possible. Various studies highlighted the fact that an ecommerce website that is fast will always convert better. Do all that you can in order to have everything running properly from a technical point of view.
Use Suitable Hosting
All visitors want to feel safe when they make an online purchase. This is extremely important for every single one out there. Try to basically get the appropriate security features installed like PCI hosting since the visitor wants to be 100% sure that his/her credit card details are kept safe. SSL is not the only thing that you need and the more security features offered, the better the chance of convincing someone to buy!
Build A Good Landing Page
The landing page has a huge effect on conversion rates. It is very important that you build a proper one that can actually convert very well.
User experience is very important when referring to the conversion rates that you have. The more trust that the visitor has in your company or brand, the higher the chance of making a sale! Trust is definitely crucial as the customer needs to trust that you will keep data safe while offering high quality products. Some of the things that you can do were already mentioned above but various others are possible. Try to learn all that you can about how to build trust online and you will make more money.
Use PPC Advertising
SEO is great but when you run an ecommerce website, it is definitely not the only thing that you should do. Seriously consider working with a company that is highly experienced in running pay per click advertising campaigns. This can only increase conversion rates and profits while also covering the associated expenses.
Include Social Media Marketing
You have to link the site to your social media profiles. That will increase conversions for sure but only if your social presence is engaging. Remember that all social sites like Facebook or Twitter are personal by nature. You cannot communicate in the same way as you do with regular company profiles. Use the social networks to offer discounts, promotions and turn interested customers into long time repeated sales.
Consider all the social networks and media types. This includes YouTube and you might want to consider our article here if you do not know much about it.
Make Sure You Have Multiple Payment Methods Available
Let’s face it! Not all people like to use credit card processors since they feel that this is not safe. You can have all the PCI security features updated but they will still not want to buy. By offering alternatives, you can convince these people to make purchases. If you cannot include too many options due to accounting complications, at least try to include Paypal, which is widely accepted as secure and trusted.
Properly Use Analytics Tools
One of the keys to success in the ecommerce world is to understand the traffic that you have. Whether you use Google Analytics or any other analysis tool, what counts is constantly monitoring the traffic that you have. That will give you information about many things from what types of campaigns convert better to who is more likely to make a purchase.
The more information you have, the easier it will be to make correct business decisions. Learn all that you can about online marketing and constantly adapt to the changes that happen. Have patience and remember that information is what counts the most at the end of the day.
Let us know what worked for you and what did not based on the ecommerce experience that you have at the moment. We would love to hear from you and learn from your experiences. Surely, all other visitors want the same thing: more money.