Internet has proved itself time and again that it holds tremendous potential for promotion and marketing. In order to tap this potential a lot of marketers and service providers have ventured in this direction. But sometimes the cost or expenditure of this digital adventure gets too much to be afforded by a small business. Thankfully there are cheaper ways of getting your business online and that’s where the idea of inexpensive web hosting strikes in. In this article we will discuss its various aspects, concepts, merits and demerits and will try to figure out whether inexpensive web hosting is a good or bad choice.
For those readers who are not from technical background, let me explain what web hosting actually means. In the most basic sense web hosting service allows individuals and organizations to make their websites accessible, by offering them some space on the service provider’s servers which stores the website’s data and performs some required processing too.
Let us take a look at some of the reasons why inexpensive web hosting can be considered as a preferred option, as we progress further we will also encounter some of its limitations:
• New on internet:
For a small business owner who is looking forward to expanding his reach by putting his business online, the main concern is to get online as fast as possible. Such business owners usually try this on an experimental basis, to see if internet can prove to be beneficial for them or not. With a limited budget and a mindset aimed at experiment rather than establishment, in expensive web hosting is the way to go.
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• Option of scaling if it works:
A retail website or informative website related to a business can be considered as the front of that organization. It is the most feasible option fort a small business owner to try this front end on a less expensive plan, in such an experiment he has the option to roll back to business as usual if it doesn’t works or in the other case, if it proves to be a huge success then he can scale up this front, adding more functionalities and design, gradually moving to premium web hosting services.
• Less technical expertise required:
Not everyone is well versed in IT knowledge. For some small business owners, computer terminology can be as difficult to understand as any foreign language. It must be noted that premium web hosting services provide a slew features which might sound confusing to those who are new to the world of online business. Contrary to this, free web hosting services provide a lot less features; actually they provide only the most basic necessities but the way in which they put forward these features is a lot more simpler than advanced premium web hosting services.
• A lot of free tools:
This is a premium feature of inexpensive web hosting services. With aim of attracting a large number of clients, they provide a lot of simple or basic tools which may aid you in getting started. Examples of such tools may include a free online HTML editor, a graphical user interface based drag and drop facility for arranging items, an online website builder, free templates and a free template builder. Even though these tools provide the client a limited view of functionality, still for someone who is just starting out, they are more than enough.
• Availability of choice:
There are literally hundreds of inexpensive web hosting service providers; you can easily exercise your choice. A lot of them provide similar features but some of them offer more than others like extra storage space or domain mapping features.
From the above discussion, it is pretty clear that inexpensive web hosting may not have the potential to take you far enough but it must be the preferred choice when you are new in the market. It proves to be a good choice as it is not heavy on your pocket; you can try it on experimental basis to see if your business is compatible for going online.