A lot of people talk about the importance of having a high rank on Google because of what it does to increase the traffic to a website. However, while there is no denying that being ranked high on Google is a good thing, this does not always translate into successful conversion of visitors.
While having a high rank on Google is likely to give you more hits on your website, you may not always get those people to come back. Another way to increase your web traffic that will give you a much more focused group of consumers is the site Wikipedia.
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Wikipedia is a massive site that works as an online encyclopedia. Currently there are millions of articles on Wikipedia and this site gets millions of visitors every single day. This means that someone who is able to take advantage of how Wikipedia works can indeed increase the traffic to their website.
Okay, I get that Wikipedia can increase my traffic but how?
At the bottom of every single article on Wikipedia is a list of references. While some of these references are out of various books, a lot of them are links to other web sites. Imagine for a second that you have a website about cats.
Right now there are dozens of articles on Wikipedia about cats that people read every day. Now think about what having a link at the bottom of these articles would do for the traffic to your site. It doesn’t take a genius to figure out that you would more than likely see an increase in traffic.
Yeah, I get that part, but how do I get Wikipedia to link to me?
While there is no doubt that Wikipedia is a good way to increase traffic to your site, the trick is finding a way to get Wikipedia to link to your site. The biggest obstacle is that Wikipedia has rules that don’t allow individuals to write about products they own.
For example the CEO of Coca-Cola can’t go into Wikipedia and write an article about his product. However what the CEO of Coke can do is email the writer of the article and give him a link to Coca-Cola’s website. Now there is no promise that the person who wrote the article about Coca-Cola will use that link, but if the writer likes what he sees and feels that other people would find the link beneficial, then he might actually put that link it.
Does this mean you should harass every single article writer on Wikipedia who wrote an article about anything that could possibly relate to your website? Absolutely not, in fact doing this can get you in trouble. However by letting a Wikipedia writer know about your site, you can give them a chance to see what you have and make a decision about whether or not using your website as a reference would improve their article.
If you have a good website with good information, chances are this will happen. There isn’t a promise and you can’t pay anyone to do this, but if you do it right you at least have a chance to get Wikipedia to your site.
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Missy Summers is a veteran writer who loves to spend time on her deck, with her cat, writing about online marketing, content, and blogging. She also likes to recommend “How to Create a Website” to anyone who is thinking about starting their own online business.