If you are using Twitter as a marketing tool, you probably understand that being active is crucial to garnering success. What you may not have figured out is what type of content works best. Should you go for funny and cool, or keep it informative and professional? It’s a tough question to answer, but one that gets easier when you realize that there is no right or wrong. The type of material you share should be dictated by your brand’s personality, and the audience you aim to reach. On that note, here are some tips that will help you churn out the best possible Twitter content.
Make it Credible
Maybe your business is soaring high in the market, maybe it has fallen on hard times. No matter your position, you need to make sure your Twitter content is loaded with credibility if you want to be taken seriously. In fact, all your passion, knowledge, and years of experience should shine clearly in every tweet you post. This is far easier than it sounds, especially when you know what you’re actually talking about. Always remember that you don’t have to be the top dog in your niche just to be viewed as an expert authority.
Make it Valuable
In the world of Twitter, great content is not only short and sweet – it’s shareable. This is the case whether you are going for gut busting laughs, or strictly to inform. Of course Twitter makes sharing content as simple as a clicking a button, but it is up to you to compel users to take the initiative to pass it along to others. So what makes a tweet shareable? Undeniable value that leaves the user feeling as if a friend, colleague, or someone else they know can benefit from experiencing it. As you probably know, the viral aspect of Twitter can help your content travel far and wide, so value is definitely something you want to strive for.
Make it Actionable
What is the purpose of your Twitter content? We have already established the fact that you want people sharing your stuff whenever possible, but what other goals do you have? Regardless if it is getting people to visit a website, subscribe to a newsletter, or a buy a specific product, you want your content to be actionable. Sure, there is only so much that can be done from Twitter, but when users know they take your content and act on it, they are far more likely to pay attention and give you a play. It’s all about proving that you’re worth the time and effort.
From search to social and beyond, content is and will forever be king. Without it, you are just another profile taking up space. There are several components to marketing success, but solid content will always be one of the key ingredients.