So, you have a brick-and-mortar location in your city’s downtown. You know all of your customers, and you pride yourself on the homey feel of your business. This may lead you to believe that you should only take on traditional marketing campaigns, such as print ads in newspapers, radio advertisements and maybe the occasional TV blurb. However, you need to move your marketing campaigns to the Internet — and fast. Your customers are increasingly moving more of their lives online. Between interacting on Facebook and shopping online, your customers are going to expect you to keep up with the times. The following are three online marketing campaign ideas to get you started.
• Start with cost per acquisition. This is a type of marketing campaign that studies exactly how much it costs you — from beginning to end — to gain a new client online. This type of campaign is a great starting point, because you pay when you get results. The more regular visitors and customers you gain from the campaign, the less it will ultimately cost in the end. This campaign will focus a lot on search engine optimization, and increasingly your business website’s visibility online.
• Develop a social media plan. In addition to running an SEO and cost per acquisition campaign, you should also begin building your brand on the popular social media sites. Facebook and Twitter have become de-facto modes of establishing a digital presence, and have proven themselves pretty necessary in our current landscape. In fact, there are more social networks than there are people to join them, so it behooves a savvy business to understand what each platform can offer them and integrate them all into a streamlined marketing strategy.
• Generate interactive online activities to promote your product, such as contests. Contests are all the rage right now, and allow your customers to get excited about your business. Launch your contest on your social media platforms, announcing on Facebook what the winner will receive and then tweeting the details. There is the cost involved of giving away some of your products, however, you will gain interest and excitement about your business. The conversation it will generate alone can give more potential customers insight into what you offer, as well as get them excited about your products. Contests are a fun way to learn more about your customer base and how to grow your business into the future.
Moving your marketing online doesn’t mean you have to give up on your shop in town. It simply means you will allow more customers to gain knowledge about your business, and have the opportunity to reach more potential customers. Think of online marketing campaigns as a global ad campaign — for a whole lot less. You will soon find that by interacting with your regular clients online, they will quickly and easily introduce you to new clients. In the blink of an eye, you will see your business boom into the 21st century.