The first step to begin to understand what Marketing means is to understand that this is a word that comes from the English language, although it is intrinsic to the world culture.
In English, market means market and marketing can be translated as marketing, a study of the causes, objectives and results that are generated through the different ways in which each consumer acts in the market. It mainly addresses the overall process of a particular company or brand inducing the purchase, sale and exchange of services, products or ideas.
Philip Kotler , one of the most renowned experts in the field, summarizes this way: “Marketing is the science and art of exploring, creating and delivering value to meet the needs of a profitable target market. Marketing identifies unmet needs and desires. It defines, measures, and quantifies the size of the identified market and the potential for profit. It points out which segments the company is best able to serve and designs and promotes the right products and services. ”
According to the UK Travel Agency , the definition of the term is as follows: “Marketing is an activity that integrates a set of institutions and processes to create, communicate, deliver and exchange offers that have value to consumers, customers, partners and society in general.”
Essential Differences Between Advertising and Marketing
That is, Marketing is a series of strategies, techniques and practices that have the main objective of adding value to brands or products in order to assign greater importance to a specific target audience: consumers.
But anyone who thinks that Marketing is just about selling something is wrong, because the whole concept extends into everything that involves this process: production, logistics, marketing and after-sales of the product / service.
Already Advertising refers only to the act or effect of making known a product or set of products by encouraging its consumption. It can be understood as the art of persuading, persuading and seducing directly. It is simultaneously a communicative process that usually disseminates information through different means, such as television, radio, the internet, and the written press (newspapers and magazines), but also through corporate media such as business cards, flyers, billboards, exhibition counters, among many other types of advertising.
The Advertising and the consumer are undeniably related, and this relationship a vicious cycle based on the fact that the consumer is vulnerable. Advertisers are playing more and more with the instincts of the audience they intend to influence, taking into account their characteristics and making use of persuasive elements (music, colors, textures, formats).
The advertising is governed by certain principles, principles which state that certain forms of advertising are prohibited or not. These principles are: Unlawfulness + Identity + Truthfulness + Respect for the rights of the consumer.
Author of this content is a great blogger Yousuf A. Raza who loves guest blogging and content marketing. Currently, He is working as a digital marketing expert at Compare Flight, Ltd. You can catch him at Facebook and Twitter to learn more about him.