Trying new things is the life’s blood of a blog. When we set up shop to start blogging, we are learning a new skill. Once the website is up and running, a new blogger needs to learn how to market his blog. They must learn how to do SEO and get traffic to their site. Traditionally, most bloggers learn quickly how to generate traffic using SEO techniques. They will quickly learn how to draft articles and press releases and submit them. Leaving blog comments is a simple tried but true method for generating traffic and connecting with the community. But what about video marketing? Video Marketing can be a powerful tool for bringing targeted traffic to your blog.
Video Marketing: Learning to Create a Video in 4 Easy Steps
If you’re like me, you’ve been learning the nuances of SEO and article marketing. You’ve spent time doing your keyword research, you are making an effort to become a part of the community through blog commenting. You’ve heard of video marketing, but you really don’t know how to create a video.
Over the weekend, I made it my goal to learn how to create a simple tutorial video about my blog.
My first task was to identify a service that my blog offers that I could describe to my audience. I picked my job board as a topic. In this day and age, many people could use the help of a free job search engine to simplify their task of finding a work at home job. That was my initial thought when I set up the job board on my blog. It’s a service that I can offer to the community. Lately, I’ve been wondering if the users of my job board were aware of all of its features under the hood. So, I thought a video tutorial would be the perfect opportunity to present that information.
Now that I’ve picked a topic, I had to go about learning the technical details behind creating the actual video:
Step 1: Finding the right software
Since this was a learning project for myself, I wanted to find a cost effective way of doing it. (Free) So, I turned to my trusty source of information: Google. Eventually I stumbled on the right search term “free screencast.” Screen cast is what they call a video recording of your computer screen.
I found that there are a couple of free browser based recording solutions. However, I did have some false starts. After picking one and making my video, I discovered that often times the free software records in a flash format which you can’t upload to Youtube and was difficult to watch on your own computer. Essentially, that program was useless for my purposes. I wasted a couple of hours on this first video trying to figure out how to convert it to a normal format before I gave in and looked for a different program.
Eventually I found a free browser based program called screen toaster. It’s at www.screentoaster.com. It’s completely browser based, so you don’t need to download any software to your computer and it’s completely free. It does leave a small watermark in the bottom left corner of the video, but as you’ll see later, it doesn’t affect the quality of the video itself.
So, with the right software, we’re ready to begin creating the video!
Step 2: Scripting Your Video
Before you start recording I would recommend scripting out a short summary of what you want to say. I had in my mind an idea of what I wanted to say. But as soon as I hit that record button for the first time, I felt a surge of nerves and completely lost track. I found that recording your voice in a screencast can trigger a small bout of stage fright!
After that initial try, I stopped and wrote out a couple sentences of what I wanted to say to give me a kick start. For myself, I just needed a couple of sentences to get the flow going and then I was able to proceed. While the rest of the screencast isn’t done to perfection, it has a natural flow because I had set aside my script after the first few sentences.
Whether you script out the entire video or not, it’s a matter of personal preference. I just didn’t want the video to feel like it was scripted. However, you do need to outline your important points and perhaps write out your first few lines to get started.
Step 3: Recording your Video
Screentoaster makes this a very simple process. There is a record a video button. When you press it it pops up box where you select your recording options. You can either select to record your entire computer screen or just an area on your screen. Then you pick what microphone you intend to use for your video.
Once you make your selections, just set up your screen the way you like it and hit the record button. As simple as that!
Step 4: Uploading your Video to Youtube
Thankfully, screentoaster has already thought to simplify this process. I didn’t need to jump through a lot of hoops. They made it a simple one button process to upload the video to my youtube account. With a press of a button and a few minutes wait, my finished video was up on Youtube and awaiting the masses!Here’s what my completed video looks like on youtube:
Once your video is up on Youtube, you want to head over to Youtube and edit the descriptions and tags to make it easy for users to find your video. You basically use the same SEO techniques to ensure that youtube viewers will find your video.
Many people may feel like creating a video is a daunting task. I must admit I was hesitant to create this first video, but it turned out easier than I thought. It was actually a fun project. In the end, I learned a new skill and I was able to do something that gives some extra value to the users of my job board.
- How to Promote Your Job Board (richescorner.com)