One of the emerging markets for search engine optimization is in the middle east. With the emerging growth, there is opportunity for a middle eastern search engine optimization firm.
If you are considering specializing in search engine optimization in the middle east, you need to be aware of some trends happening in the middle east that will help you specialize in the region.
With the emergence on new media, there is a trend that is gravitating towards the younger generations. Also, the technological advances are making it easier to target the younger community. This opens up opportunity for search engine marketers that have the ability to connect with the younger crowd.
Particularly, pop culture is taking flight in the middle eastern community due to the younger generations influence from the rest of the world. Which celebrities are hot? Endorsements, product placements and sponsorships are catching on with the younger generation. Is there a way to work these trends into your search engine optimization strategy?
Social media is catching on with sites like facebook, twitter and youtube. More than ever an SEO company needs to be familiar with social media marketing strategies. In 2011 alone, there was an estimated number of 30.2 million social media users in the middle east, including a combination from facebook and twitter. Social media marketing is a must have service for any media company these days.
Interactive marketing is catching on. Integrating games and polls into the normal marketing campaigns is working well in the middle east.
The mobile market is also growing in the region. Mobile companies are seeing a surge in traffic in all mobile services, including internet based services, social networking, location services, and instant messaging. Applications for android and iphone are emerging in the middle east. This means that the search engine optimization specialist needs to be aware of the mobile market as well and be able to utilize mobile media marketing as a part of their services as well.
With so many influences coming from around the world, there is also a sense of cultural and natural pride as well. Identifying as being authentically from the middle eastern region is becoming an effective marketing strategy as well as there is a struggle to boost their own cultural brands.
Each of these issues are emerging trends that a savvy search engine marketer can use to their advantage.
Many of these are common trends that are growing in many regions around the world. However, it’s good to be familiar with the specific trends of the region that you are targeting. Being aware of these trends will give you a leg up on the other search engine optimization companies competing in the area.