So you want to expand business across the countries, huh? Well, language can be a big barrier in achieving this objective. You need to address people in their own language for attracting them toward your business. Thankfully, you can take help from technology. If you want to spread business beyond the boundaries, mobile app development companies can assist you with a customized multilingual mobile app.
Today, mobile apps have become indispensable for every enterprise to survive and thrive amid intense competition. From addressing a targeted audience to promote business in the niche segment, the mobile app development solutions can work wonders. Apart from various user-friendly features, the multinational enterprises need multi-language support in their business app. This blog discusses the benefits and challenges of multilingual apps.
Benefits of Multilingual Apps
- No geographical barriers- Multilingual mobile apps can effectively break the geographical barriers and enable companies to address people in their native language
- Improved transparency- Multilingual apps can improve transparency of the enterprises and people can put trust on them as they can understand the app’s content with ease
- Offers result-driven approach- Such apps can ensure higher revenue through addressing a huge audience irrespective of countries
- Increases user-friendliness- Multilingual apps can attract people because these apps can provide a better interaction and communication functionality to the users
However, mobile app developers have to put a lot of efforts to offer these benefits. In other words, multilingual apps pose many challenges for the developers. Let’s have a glimpse on a few of them.
Challenges of multilingual mobile app solutions
Integration of localization in the business apps itself is quite a challenge for the developers. For developing a multilingual app, the developers need to integrate a third-party software with the local language. It requires a lot of efforts. Addition of plenty of languages in the app is a complex development process and it needs a lot of time
The entire development process needs to be monitored by experienced professionals to remove the roadblocks. Many mobile app development companies tend to outsource the development or integration process of translation software because they do not have necessary talent or expertise for it.
How to overcome challenges
Well, if your business needs a multilingual app, all you need to find the right mobile app development company that has a better insight and experience of developing such apps. You can hire mobile app developers who have good understanding of the culture and traditions of the target audiences.
A renowned and reliable mobile app development company can give a quality content in all the target languages for your app. Such company can have a proper development process, testing, and translation services at place. It can also
How to get your app content translated
Translation is the most important and integral part of multilingual app development part. Now, translation can be done by two ways.
- Human Translation
Human translation has several benefits like
- Professional approach
Professional translators have a good grip on both the source and target languages. They can put special focus on context, tone, and phrasing while translating text. Translators can give translation a human and informal touch and your multilingual app can show the natural flow in translated language.
- Contextual translation
Robotic or automatic translation looks artificial and it can only translate the superficial meaning. It shows simple and straightforward translation. Human translation focuses on the context and you can offer more stylish, creative, and precise content in your business app. This translation becomes more creative and user-friendly.
- Reader-friendly translation
The human translation is reader-friendly as humans take care of culture and traditions as well while translating one language into another. Human translators can arrange words and sentences in such a way that convey the meaning without impacting the tradition of the target users.
- Automatic Translation
Automatic or software-based translation have three major benefits like
The content of any corporate mobile app is highly confidential and as an entrepreneur you just cannot let the content out before the launch of your app. With the robotic or machine-based translation, you can remain rest assured for both privacy and confidentiality of the entire content. It is because there is no third-party or human access to your content.
Well, this is an obvious benefit of an automatic translation. If you want your app to be released in the market early, you just cannot afford to spend a good time in translating the content. The software-based translation can save your time especially when the app text is in abundance.
The human translator can charge high and manage only a few languages. When it comes to the multilingual mobile app development process, you need the app text to be translated in as many languages as possible. For example, if African people are your target audience, your app needs to show at least six languages namely Swahili, Yoruba, Hausa, Zulu, Shona, and Amharic.
As a prominent mobile app development company, we offer futuristic and feature-rich mobile apps. You can get customized apps for your business with enterprise-friendly features.