The huge rush of the holiday season usually kicks in the November-December time period. According to the Adobe Analytics, “Online shopping sales hit a record $108.2 billion this holiday season, a 14.7 per cent increase from last year”. So, you can understand the craze of online shopping during this holiday season.
Well, it may seem that November-December is far away but honestly, preparing your online store to be holiday ready takes time. So, it is better to act before the festive season starts knocking on the door!
Worldwide Magento eCommerce developers try to build such an e-store that is not only feature-rich but flexible as well. Some easy changes can make this Magento-built store a huge success in the festive season. Wondering how? Here is a guide.
You might have noticed most of the stores down the streets get all decked up during this festive season. Why? Well, to set the shopper’s mood to a festive note. Just because you run an online store, you cannot ignore the fact that shoppers love to get that extra enthusiastic vibes during this season. Hence, it is better to get ready to bring some changes to the store theme.
Adding a cute Santa Claus or some holly berries to your store theme won’t do any harm. Rather, it would give your visitors a good feeling about it. Just some minor modifications in the theme can do wonders for you.
Upgrade the Server Capacity
During this season, your store is going to experience a huge traffic. According to a recently published article by Shopify, in the year 2016, $94.4 billion was the total revenue from the worldwide holiday online sales. In 2017, this revenue figure reached $108.15 billion. Do you understand the craze now?
You need to make sure that your server is ready to take all the pressure. If the interested shoppers find out that your product pages are not loading properly or the check out page is taking forever to load, the potential customers would not give any second thought before abandoning your store even though your store has intriguing design and is offering captivating discounts!
Get Ready with Your Customer Support Team
During this season, it is expected to get a huge rush in the store. Hence, your customer support team needs to be ready on their toes to offer the customers a better service. The team might get plenty of calls during this season. Make sure you have enough representatives to deal with it.
Also, there is the option of live chat support. If you are already not using this service, it is the right time to integrate this support. This live chat feature will not only help to lower the waiting time for the customers but will also help in lowering the overall pressure on the customer support team.
Make Your Store Ready to Accept all Gift Cards & Payment Methods
During this time of the season, you are expected to get a lot more traffic than the usual time. Hence, there is a high chance that you will be getting many such visitors, who are visiting your online store for the first time.
Now, if you provide other payment options like Visa Checkout, PayPal etc. alongside the credit card, visitors will find more payment options and can make the payment for the purchase with their prefered method. The more options you provide to the visitors the more chances of getting conversions.
Also, you need to make sure that you are all set for offering your customers with the coupon redemption facility. Who doesn’t want to save a bit while shopping? Well, let your customers save a bit using various holiday coupon codes. This will not only make them happy but will help you to strengthen customer relationship that is great for your business growth.
Show the Top Brands on the Home Page
Well, branding is a powerful thing! So, you need to take advantage of the partner brands in order to promote your online store to the interested visitors.
Spot some of your on trending and top brands and display those brands upfront and centre. Rather than expecting your customers to search for the things they are looking for, you should put the things right in front of them! These brand will help you to grab the attention of the customers.
Well, other than these aforementioned tips, following are some general tips on making the checking out process smoother and easier.
- Mobile-friendly checking out process is a must-have nowadays! With the increasing rate of the smartphone usage, people nowadays hardly use laptops or desktop! Hence, mobile optimisation at the checkout is necessary.
- Effectively label the fields so that mobile users and visitors can effortlessly see it above the form.
- Auto-suggesting the address makes sure your shoppers do not have to go through a lot of stresses to fill up the form. Also, it saves a lot of time of the customers.
- Adding a progress bar is advised if your online store already doesn’t have it. This progress bar will help the customers to understand they are going the right way to complete the purchase. Also, they will understand how far they actually are from completing the purchase along with an indication of what is coming in the way next.
- You should ask for the minimal information that is important for completing the checkout process. Try not to make your customers frustrated with too many unnecessary questions that the customer abandons the cart even before making the payment!
Well, the festive season is not so far! Start taking preparations before its too late! If you are looking for such Magento eCommerce development services that can help you to set your online store ready for the festive or the upcoming holiday season, contact a trusted Magento eCommerce development company like PHPProgrammers. The dedicated team of skilled and professional Magento developers will help you and will show you the right way.