There is no doubt that online marketing is the marketing of the future. However, no matter how good your digital marketing strategy is, or how well you have designed your website, it is always good to go out in the world and try out some of the old-fashioned advertising methods, as with time, they will help you promote your business and eventually earn more money. So get out, meet people, and approach them directly, as it is the best way to know your customer. And if you know them personally, you will understand better what their needs are. If you are having a hard time signing out, we have a couple of offline marketing ideas you might want to try out to ensure the success of your business.
When mentioned in an online article, people can click on your name, or the name of your company or product, and instantly find out something more about it. However, not everything is about speed and instant accessibility. If you choose to put your name in a printed form of article, your potential clients might not get immediate information about you, but if they are interested they will Google you on their Smartphones or when they get the hold of their laptops. This might not sound like such a good idea, but trust me, with this method they will remember you better.
Sounds like a method long forgotten somewhere in 1950s, but even today, people still listen to the radio. There are still numerous interesting talk shows people listen to regularly on their way to school, work, or while they are walking their dog, and if you manage to get into one of those as a guest, use that chance to do a little marketing offline. If you prepare well for the show, people will find it interesting and start calling the station. This will give you the opportunity to meet your clients and future customers, discuss your product, and ask them direct questions and find out what they want, need, and how you could maybe improve your business.
Take a stand
Once a year, there has to be a trade show, where you can get yourself at least a small exhibition stand and promote yourself. People that might be interested in your services are bound to appear there, and all you have to do is be polite, communicative, and prepared to answer their every question. Try to tell them in few sentences the most important information about you and what you do, hand out a few leaflets and a business card, and be as polite as you can. The first impression is what counts, and if you do a good job, they will definitely remember you in the future.
In the old days, young people could not wait to get into the world of business, simply because they wanted to get their own business card. There is something that makes you feel powerful when you hand out a piece of paper with your name and profession written on it – probably because it makes you feel important, like you did something with your life, and made it in your line of work. Do not give up on that feeling, go old school, print out some more cards, approach your clients and greet them properly.
Do not be afraid to get away from your screen and face customers in the real world. Internet might be the easiest way to get through to people, but it is certainly not the only, or most efficient method.