Innovation comes in many forms. Last time I discussed a blog that was doing things outside the mainstream with great content, without disclosing the identity of the author.
Today, I am taking a look at one of the great young bloggers in the field.
The internet is an amazing revolution! The age of the internet has brought a sharing of a wealth of information that is unprecedented and has opened doors for millions of people to opportunity that has been absent in times past.
Years ago, before the age of technology, men and women had very defined roles. Due to strength of arms, only the strong were considered fit to be hunters for the tribe. A hunter needed to be able to wield a spear, or draw a bow. The others needed to be gatherers. Children would play in the fields, unable to participate in hunting and gathering for the tribe.
Then technology improved. We had the agricultural revolution, the industrial revolution. Gunpowder was invented. Now the ability to hunt no longer required strength of arm, but just steadiness of your aim.
The roles in society opened up to other people. Women and children are able to accomplish more.
Now we are in the age of the internet revolution.
Again the roles in society are opening up. We have young entrepreneurs who are able to start business online and reach out to millions of people.
Onibalusi is a 16 year old blogger (at the time of writing this article) from Nigeria who got his first computer just 3 years ago at 13, and now he is running a successful blog that he started just this year at Youngprepro.com.
Please note that Oni turned 17 on Dec. 22. HAPPY BIRTHDAY, Oni! As I received some comments regarding updating his age, and I plan for this blog to be here for years to come, I will simply indicate that Oni was 16 when I wrote this article. Thanks to everyone for their input!
Just think, when Onibabalusi was born, Dec. 22, 1993, the internet was just in its infancy. It was just a loose collection of bulletin boards that people could visit through telnet.
There was no real interconnection yet between computers, no servers, no bloggers.
At that time, nobody would have thought that a young child born in Nigeria would just 16 years later be operating and running a website that is being read around the world.
Personalize your story
In our last spotlight, I discussed how the Blog Tyrant was able to keep his identity a secret and still run a successful blog by putting out great content.
Onibalusi goes the other direction by personalizing his story on his blog.
Onibalusi is a determined young man. He tells his story on his blog about growing up in Nigeria and losing his father at the age of 7. He has nice been raised and encouraged by his mother.
When he tells his story, one can visualize the young man growing up in Nigeria, fatherless and determined to make a life for himself. He is reaching out towards the internet lifestyle.
You can sense his desire to reach for that new life. And when he tells his story, you can sense that emotional connection with him.
I don’t know about you, but when I read Onibalusi’s story, I want him to succeed!
Onibalusi’s story really demonstrates the power that personalizing your blog.
Above all else, you still need great content.
He goes above and beyond the call of duty in his blogging endeavors by putting out great content, not only on his blog but others as well.
One of the ways that Onibalusi made a name for himself is through his guest posts.
We’ve all heard about how guest posting is a good way to get publicity for your own blog. Onibalusi went out a proved it by writing 270 guest posts in 8 months. If you break that down, that’s more than one a day.
On top of all that, he was able to keep up with his content on his blog.
During this time, Onibalusi didn’t just put out volume, what’s impressive is that Onibalusi also creates quality content. He never short shifted anyone in a guest post. And he’s always put out top quality content.
When you put great content out on the net through your guest posts, you are building a reputation for yourself.
The fact that Onibalusi was able to put out such a tremendous amount just shows his drive and determination.
Bringing others to your blog
Onibalusi uses two methods very effectively to bring others to his blog. He recently started a weekly series on a spotlight of blogger entrepreneurs.
This is a series where he picks a blog and highlights their authors, essentially giving that other blog a great plug and some publicity.
One might think that it’s not wise to advertise for another blog and link out to someone else’s blog, essentially telling your visitors to go there. However, the internet is a sharing community.
Onibalusi has realized that the blogging community is one that thrives on giving, not taking. So he gives to others on his blog. What does he receive in return?
Credibility, reputation, trust. These are qualities that you can’t build by holding your readers hostage on your blog. You set them free. Maybe they’ll come back with their friends.
Onibalusi also does a series of blog posts where he directly interviews other bloggers.
He brings the experts in his field out to his blog to answer questions. He gets them to share their expertise on his blog.
What better way for a new blogger to build up authority than to bring the authority figures to his blog?
As bloggers, we are entering a new frontier. The rules are open and different. We can create our own rules in this new world.
Onibalusi, at 16 years old, is learning to master this new frontier. He has brought us into his story on his blog. He has brought in the community to help him give advice to the community and he has tapped the power of the community to bring success to his blog.