Social media is very much similar to social life- Fun, confusing, demanding, sometimes awkward and rewarding as well. Usually, however – when we were at school, social doesn’t dominate our lives. Moreover, many people believe that social media is worth using, but must manage the amount of time they are investing in it. With the emergence of new social media platforms, it may be fascinating to throw up your hands and just ignore the whole thing. However, your mom must have told you someday: Picking up your toys and going back to your home is actually not the way to deal with the frustrations of any social scenarios. Your mom also may have given you another advice: Select your friends wisely and smartly. The same applies to social media as well. When it comes to social media, you should wisely choose social media platform for your social media marketing efforts to make good use of the social media time you have.
Rather than following the in-crowd blindly to the social networking site du jour, think “Where is the hangout full with people sharing my interests?” The social set is not alike for everyone, so you must have an idea about your existing customers or who may be your potential customers, and the type of contents they may want to see. And further, for narrowing down the social media playing field, you have to pick the social networks in which they are most probable to congregate.
Social media is continuously changing, making it challenging to keep up with its changes. But, undoubtedly, social media is the most innovative, and the perfect, place to reap more customers and maximum exposure for the small business. Maybe you have accounts in just one or more social site. Or probably you have the account in all of them thinking that being everywhere is important for making your marketing efforts successful? But it’s not true. Actually, it’s not about having the presence everywhere, but you should be everywhere that matters. Because now social media is no more about quantity, it’s all about quality, and this applies for followers and likes as well.
Here is a quick set of some ways that can help you select the best social network(s) for your small business, and how to significantly build up the engagement there:
1. Success Leaves Clues: Initiate with some snooping work. It often happens that we create accounts on social sites without any prior research and knowledge. Who are your competitors? Which sites are they using? What are they saying? What strategies are they using? And so on. Don’t just look at their number of followers, have a look at their engagement. Look how your competitors are engaging with their customers and followers. Doing so will help you to know what’s working and what is not working on social media, and also will give you an idea to pick the best platforms for spreading your message among people.
2. Know Who your Targets are:
Do you know who you actually want to target? Knowing your audience is the crucial factor in where you are going to spend your time because it is often where your prospects spend their time. It is also identified by the customer’s age as well.
Facebook, as an example, tends to have more of younger demographic. Facebook surpassed 1.44B monthly active users and approximate 1.25B mobile users, and among them 65 percent Facebook users are now daily users. During 2014, there was an increase in the Facebook users in the 65 and older category. 29% of the Facebook users are between 25- 34 years old, whereas 25% lies between 16 – 24 years old. Whereas in Instagram, the age group that uses Instagram lies between 16 and 24 years old (comprising 41%). Then, 35 percent of the Instagram users are between 25 and 34 years. Pinterest, on the other hand, comprises of 85% female users. So, know your target audience and customers first before choosing social media sites.
3. Figure out their Requirement:
Providing something that your customers are looking for is a great way to win their trust. Offer them solutions to their problems or requirement by trying to deliver it in different ways. Like, share some how-to videos, or infographics portraying how to use some product easily or most effective ways (similar to your offered products, remember it should be complementary, not of your competition). How-to videos can be captured on a phone, and thus becoming one of the low-cost ways to entice the new customer. By figuring out the requirements of your customer, will not only help your existing customer base but will also bring in new leads as customers will spread the word for your help.
Once you know what strategies are driving them (whether they’re enticed by how-to videos or tutorials, infographics, pictures, or others), identify the best way for getting your information to them.
A Bonus Tip: If you become a go-to for your customer, you can simply set yourself stand out and get more attention to whatever you have to offer. Why? It’s because it will make your followers feel that you are sharing the best for them.
4. Add Value:
Don’t post any useless or irrelevant content or something which doesn’t not add any value to your customers. Before sharing anything think twice, “Are you adding some value?” “Will these help your customers in any way?”.
Remember: The more value you’ll add to their lives, quicker and better will be the probability to grow your engagement on the social networking platform.
5. Know What you Have Time for:
Although, this is an important question, still many people consider it very lately. Social media demand time. Think over for what actually you are on social media. Is it just for fun or for your living? Unless, it’s for living, you won’t be much interested and devoted to spending your valuable time there. Be honest and figure out how much time you can actually devote on social networks. Accordingly select some social sites or you can also opt for outsourcing the work if you think the other platforms as well are crucial for your business.
6. Reuse, Recycle:
Before creating any content, think of all the possible ways you can use it. There’s no need to always produce new contents, instead reuse and repurpose it. Don’t plan only for one-hit-wonder. Try creating stuff and contents that can be used in different types across different channels. It’ll save your time as well as efforts.
7. The Numbers Never Lie:
It’s vital to monitor your traffic as well beside the engagement numbers. Using Google Analytics can help you know where the traffic is coming from to your site. And may be surprised to see the numbers. Before starting any new activity on your site check out these numbers properly. You can see from which platform traffic is coming more. This will help you to renovate your strategies.
Social media is an ideal way of sharing relevant information and driving new business. Many people look busy in social media. But, the key is to know the difference between being productive and looking busy. Many people who are busy in social media for most of their time may not drive results for them because of the lack in proper strategy. Precisely and properly defining the requirements and demands of the customers and the time you can devote in social media will surely go a long way to figuring out the social media action plan that will help you drive new business.