4 Legal Documents Your Online Business Needs


Many people think only large companies with multiple departments and billions of dollars need lawyers and legal assistance, but this couldn’t be further from the truth. Running a small business doesn’t mean you can run it without the right paperwork. In fact, as a small business owner you need a lot more protection. A big company has insurance and a lot of money to survive a challenging time. As a small business, if things go wrong, it not only risk your business, it can risk your livelihood, your assets and your family. So it’s very important that you pay attention to the legal needs of your business.

This is especially true in the world of online businesses. As much as you might not see your customers face to face, and even if you have virtual employees, not having the relevant legal documents laid out could get you in trouble. It’s something you should consider doing right now. The more you can work in advance on these things the better, many business owners have found themselves in trouble because they dragged their feet. According to online business consultant, Autumn Boyd, “An ounce of prevention on the front end will save you so much in time, trouble, headaches, and money when it really matters.”

There’s a whole list of legal documents that you could have in your business, but which ones are most important to have as soon as possible? Here are 4 you need to get sorted right away.

Non-Disclosure Agreement

A lot of people are so trusting of the people they employ, they don’t think that person might end up sharing company secrets, important documents and systems with other people. Don’t underestimate how vindictive someone can be if a working relationship doesn’t end well. When you start working with someone, have them sign a non-disclosure so you have that taken care of. If they do end up breaking disclosure, you have legal cause to go after them.

Contracts

In a small business, hiring people doesn’t often come with a long induction process and contracts, but you would be making a huge mistake if you didn’t consider it. You might not need a long induction process, but contracts are necessary. In it you can lay out the scope of the work, what they get paid, what happens if you decide to part ways.

Another important factor to include in the contract is what happens for maternity leave and when an employee gets injured on the job. According to this workers compensation lawyer, “No business is too small for contracts and other legal documents. They can be the difference between dealing with a small legal matter and facing the risk of losing your business.” Contracts don’t just protect you, they protect the employee as well.

Privacy Policy

Having an online business means you probably correct people’s email addresses and other personal information. This isn’t something you can just do without actually letting them know. You have to have a privacy policy, letting people know the information you collect, how you collect it and what’s done with it. Luckily, this is an agreement you can find a template for easily online and add your information to it, and you’re good to go.

Intellectual Property

Whether you sell digital products you write on your own, or you have a specific system and method you use to help your clients, this is your intellectual property and it needs to be protected. Imagine if someone started claiming your products as their own and copying what you do. If you protect that information, you can get them to cease and desist and you’ll have legal right.

Legal matters are important because they take the emotion out of things, which is very important in a business. Things don’t always go as planned, and having certain stipulations laid out saves the parties involved from miscommunications and misunderstandings. As an online business owner, you musn’t assume that you don’t need things things done for you. They are vital to the survival of your business. The faster you get these things done the better. The speed isn’t just for convenience, it’s also because in many parts of the world having a document set up first actually helps you win cases.

In the case of documents like a privacy policy, online business owners need them because the government can choose to make an example of you, just by not having these things in order. Spare yourself the headache, and possible irreparable damage to your business by getting this sorted out. 

7 Easy On-Site Changes That Will Skyrocket Your Social Media Traffic Overnight

How do I generate quality leads? How do I increase the social media traffic to my website? How do I convert my visitors into customers? If you are a digital marketer, you must be looking for answers to these questions. To generate more sales and achieve targets, you need to drive traffic to your digital platforms. How can you do that? By implementing some effective on-site changes that can help create a strong online presence. You can build your brand and connect with your readers simultaneously.

If you are looking for some effective ways to generate more social media traffic, develop your brand, and boost sales, follow these 7 easy-on site changes.

1.      Create relevant content

Writing blogs and creating the right type of content are two different things. The length of your content affects your ranking in the search engines. If you want your target audience to promote your content, follow these three points:

  • While lengthy blogs are significant in achieving your goals, quality content can increase your reach.
  • Understand your target audience and what they are looking for. Analyze it using Google Analytics and produce content that is appealing to them.
  • Take cues from what your readers have shared on Facebook or Twitter. Align your content according to their needs.

2.      Include images

An article with relevant images is appealing to eyes. Did you know that adding a photo to your tweet can increase your social media traffic? It can boost retweets by 35%. Isn’t it impressive? Add high-quality, relevant images to your content using various tools such as Canva, Spruce, and more. While adding images can increase your social media presence, too many of them can distract your readers. Using relevant images on your social media channels engage readers for a longer duration. After all, the human brain processes image quicker than text.

3.      Install a social media sharing plugin

If you want your target group to share your content, keep things simple. Install clear social media sharing plugins on your website, making it easier for your audience to share the content. Your plugins should be embedded in a way that these buttons can be visible as the reader scrolls down. If a reader wants to tweet something, he or she can directly tweet using the appropriate plugin. Make sure your website has this plugin installed. If you want to know more about social media sharing plugins, check out this interesting video.

4.      Use social media tracking tools

To enhance the visibility of your social media channels, you need to evaluate the performance of your website. Have you ever thought about these pointers:

  • Is Facebook performing better than Twitter?
  • What kind of content is shared by your target audience on social media?
  • Is your website receiving a good amount of social media traffic?

A social media tracking tool can help you find answers to these questions. Implement as many tools as you can and analyze how social media channels are performing. Once you have the data, you can use it to strengthen your web presence. Suppose, if Facebook generates more traffic than Twitter and LinkedIn, you can use this information to your advantage. Understand what kind of social media posts are gaining traction. Put in extra efforts to improve them.

5.      Insert a ‘click to Tweet’ link

Utilize the power of Twitter to drive traffic to your website. Adding a “Click to Tweet” button to your content can increase the number of shares. Similar to social media sharing plugin, this Twitter specific functionality encourages readers to share immediately. The moment you click on the button, it will allow you to tweet within seconds. Tools like HubSpot use “click to Tweet” button to boost social media traffic. It is one of the best ways to aide engagement on Twitter. While there is an option to customize the tweet, relevant links and hashtags are included within the text.

6.      Ask your audience

The greater the number of social shares, the better your social media traffic is. Get as many people as you can to share your social media posts to drive website traffic. But, how can you encourage your readers to share your content? Just ask them and value their opinion. Here are some tips you can implement to seek the opinion of your readers.

  • Conclude your blog post with something like – “Enjoyed the article? Share it on Facebook on Twitter”. You can also include a “Click to Tweet” button to promote your content.
  • Reach out to top influencers through emails to know their feedback on your content. Ask them if they will be willing to share it on social media. Keep your communication concise and relevant to receive constructive feedback.
  • Start a conversation on social media and entice your readers to engage in it. Whether it is Twitter or LinkedIn, communicate with your audience and ask them to share your content.

7.      Minimize your frequency to post

Although you should post fresh content quite often to increase your ranking and social shares, it should be quality content. If you are not able to maintain the highest level of quality, it will affect your social media presence. A HubSpot study revealed that there is no correlation between the number of posts and engagement these posts receive. You just need to prioritize what should be shared on social media. Understand which type of content can help you generate more traffic. Experiment with various marketing strategies before taking a final call on the frequency of your posts.

Even if your social media strategy is driving traffic, you can make a few fundamental changes on your website. From adding relevant images to installing social media sharing plugins, these strategies can help you generate quality traffic. With these 7 effective actionable ways, you can give your social media strategy a boost.

7 Quick Ways to Make Extra Cash without Quitting Your Day Job

Some extra cash never hurts! With our expenses skyrocketing day by day and our monthly earnings being limited it is time to start looking for ways to make some extra money on the side. No matter how great money saver you are, one can easily use their hobbies and interests, work from home or go online to boost their income. Take a look at these 7 quick ways to make extra cash without quitting your day job –

  1.    Affiliate Marketing

Affiliate marketing no doubt is one of the quickest and cheapest ways to earn money.  Most of the companies selling products online such as Amazon have their affiliate programs. All you need to do is sign up for that program and they will provide you with a link to their products. Now use these links on your website or YouTube channel where you want to promote their product. Once they make a sale through that link, you’ll get a commission!

  1.    Start a Side Biz

Always wanted to be an entrepreneur? Why not start working on that dream now? It may take some time to take your business to great heights especially with your day job but if you can invest an hour a day in this gig, you can become successful. It could be as simple as selling items on eBay or selling your services on Fiverr. It is all about finding the right idea or discovering your passions. You can now even sell your art, calligraphy, doodling, writing or any other hobby on sites like Etsy, just figure out which one you can monetize.

  1.    Become an Online Tutor

Online learning platforms are becoming popular day by day. So if you think you hold mastery in a discipline, try becoming an online tutor. There are many websites or online learning platforms available, looking for passionate and dedicated tutors so there is no hustle in finding a student plus you can make good money. There are websites such as Udemy, CrunchGrade, Skillshare, and YouTube where you can be an online tutor or put your own online courses as well and spread the word. It is indeed a great opportunity to connect with learners from all across the globe, enhance your own communication skills and keep yourself up-to-date.

  1.    Start a Blog / Vlog

Have some good writing skills or like making videos? If you think you can bring value to someone’s life through your words then this is the perfect time to start your own blog. Blogs are gaining immense popularity in recent years giving the new age bloggers and vloggers a chance to explore, curate and influence. You can start a free blog on platforms such as WordPress, Bloggers.

  1.    Find a Work from Home Job

Work from home jobs is perfect for those who have a family to look after or who like flexibility. These jobs allow you to pick your own timings and work as per your schedule. Whether it is accounting, bookkeeping, tech support, website testing, translation, sales, nursing, teaching or data entry one can find hundreds of work from home jobs today.

  1.    Become a Freelancer

Freelancers are self-employed people who are willing to offer their services to other people or organizations. There are different platforms such as Freelancer.com where you can look for work opportunities. You may also start your own freelancing business. But you need to figure out a strategy – your goals, business niche, target clients, prices, and build up your own portfolio or a website so that your prospective clients can learn more about your services first.       

  1.    Use your Photography Skills

With smartphones coming up with high tech cameras photography has become the most popular hobbies of today. Well, if you also have a passion for capturing the world in your camera try making money through stock photography. You can sell your photos to private clients, build up your own website/portfolio or sign up with a stock photography website such as Shutterstock, Freedigitalphotos, iStockphoto etc. If you register with a website they generally offer you commissions once your photos make a sale or get downloaded a number of times.

WRAPPIN’ IT UP!

Starting a side hustle or beginning with another part-time job requires commitment and time management. No matter what you choose just make sure that it gives you a flexible working environment. Do not forget to create a work-life balance as there are going to be a lot of things in between your side hustle and your day job such as your family, friends and social events. Earning some extra cash can be easy if you can figure out a smooth schedule. So when are you beginning?

Author Bio – Aditya Singhal is the co-founder of CrunchGrade, an online tutoring platform for students. It is his passion and vision to incorporate technology with education to help students not just thrive but excel through e-learning mediums and tools. He had worked with Kurt Salmon Associates, a reputed American Management Consultancy. Reach out to him on Facebook, LinkedIn here!