4 Tips to Optimise Your Website for Voice Search

Voice search is not going anywhere.

We all remember when Siri was launched, it was more of a gimmick than a useful tool. Well times have changed, and voice search is fast becoming the most convenient way for users to have their queries answered.

The exponential increase of voice assistants on smartphones, tablets, computers, watches and home devices, means that voice search is becoming the most convenient and fastest way for users to search the internet.

  • In 2016, Google’s CEO said  that voice searches made up one-fifth of total queries on Google.
  • In 2017, there were over 33 million people using voice search devices.
  • By 2018, 420 million voice assistants had been sold.
  • Some are predicting 50% of search will be voice by 2020.

Voice search shows no sign of slowing down and every digital marketer needs to include Voice Search Optimisation as a part of their 2019 SEO strategy.

Here are four ways you can update  your SEO strategy to target voice search results:

1.      Get on Featured Snippets

Have you ever wondered why some voice search results are read out by the voice assistant, and some aren’t? Featured snippets are the answer.

Featured snippets are the search results that appear at the top on the page in the white box.

These are the results that Google has identified as the correct, succinct and useful answer to your query. It’s known by SEO professionals as “position zero” and if you can get your website listed as a featured snippet, you’ll see some great improvements for your SEO and voice search optimisation.

Google hasn’t clearly outlined how to get to that top spot but here are some tips to keep in mind when creating content.

Answer a Question

People are generally asking questions when using voice search. Use Answer the Public to find common questions and use the exact phrasing with a heading tag in your content.

The More Specific the Better

Try to target specific questions. There will be a lot of competition for broad topics but if you choose a specific question you can deliver a clear answer that Google will value.

Keep Your Answers Concise

Google is looking for a fast and correct answer that can be read out to the user. Avoid long-winded sentences and get to the point as quickly as you can. Use lists if possible.

Optimise the Whole Page

To get on featured snippets, your page already needs to be ranking on the first page of search results. You need to be ticking all the SEO boxes for content, meta tags, title tags and heading tags.

2.      Target Your Local Area

Voice search trends show that 39% of voice search users are looking for nearby businesses. Google has introduced both Maps and Google My Business functions in search results to specifically feed this need.

Claim a Google My Business page for your business and add all your details, especially your location and operating hours. Use all the fields possible to give users information about your business.

3.      Page Speed is King

Voice search and voice assistants are predominately used on mobile devices so your website needs to be optimised for mobile. This means decreasing your page load times and having a responsive site.

Mobile users are looking for fast, efficient experiences and loading time is a major factor in determining whether they will stay on your site or not. To test if your site is mobile friendly, use Google’s Mobile-Friendly Test and Google’s PageSpeed Insights.

4.      Speak Their Language

Google is constantly updating how they interpret search queries in order to give users the best search results. This now includes understanding how people phrase their queries when using voice search as opposed to their keyboard.

Voice searches tend to be long-tail queries as a result of the conversational tone people use when speaking. Voice search is also leading to a wider variety of queries with lower search volume. Take this into consideration when writing your content and try to include multiple phrasings of the question throughout your writing.

Now that voice assistants are here to stay you can’t afford to ignore to influence that voice search will have on future search rankings. Start planning your voice search optimisation now or you may end up missing out on a lot of traffic in the next few years.


How to Recruit Superstar Resource That Will Benefit Your Company.

What do the biggest business tycoons and inspirations like Mark Zuckerberg, Steve Jobs and David Ogilvy have in common? A philosophy that employees are the most important asset for the organization.

Making and building a company is the first step, however, building a legacy takes strategies and planning so it can live forever. I was watching an interview of a seasoned recruiter while browsing my Mediacom cable. And here is what he has to say:

Ingredients for Hiring Capable Resources

Choosing your employees and assigning them tasks according to their capabilities and strengths require expertise and ensures a success which can last. Utilizing the resources and making them feel an important part of your organization is something significant. Employers and Recruiters should consider that new hires and currently employed people are their company’s ambassadors and they should be treated that way. Finding the right match according to the job description is the real deal. Greatest minds in the most successful businesses have set some unsaid rules in which they have acknowledged their employees. Employees are the assets of any company hence treating them well, training them, acknowledging their efforts and empowering them will always pay back and add value to the larger picture. 

–    Study your competitors.

–    Observe how the most successful companies hire.

–    What would like to be offered if you apply for your favorite tech company?

–    Why would anyone leave their current job for your start-up? Find reasons.

–    Aim for the best; especially the ones that look impossible when you go through their profile.

What are the signs your company needs hiring?

To ensure the business is on the progressive track and maintain high employee morale; watch out for the below-mentioned signs indicating it’s time to grow your team:

–    A rapid increase in employee turnover.

–    Unexpected spikes in customer complaints.

–    Increase in overtime costs.

–    Not meeting goals on a constant basis.

–    Frequent deadlines extensions.

–    Inability to work or bring new projects.

–    No new/big clients for the longest periods.

–    Arising need for bringing specialized skill-set.

How to hire a top-notch resource:

1.    Keep your standards high

For maintaining quality in a longer run, keeping and following a standard is what we need. Once the standard bar is lowered for either reason that will indicate that anyone can get there – as there are no particular prerequisites. What would you like your employees to feel like when they get on board; they are working in a world class top-notch workplace or any local store? Endorse your former and currently working employees and highlight their contributions. This will make your company appear as one of the most desirable employers to work with.

2.    Walk them through the roadmaps

As once a wise person said, “Small minds discuss people; average minds talk about events, and great minds talk about ideas”. Hence, involving your employees in the process makes them feel valued. Involve them; take their word. Taking teammates opinion for crucial decisions or even something minute, bringing the plan into their knowledge, sharing and discussing the roadmap with each individual onboard will give them confidence once they get the sense of involvement. Selling your idea to your employees is as significant as getting approval from clients. Not lesser than any external validations for sure. If in case, the idea or process lacks faith from the people who are working on it – bringing the desired outcome can become a bit of challenge.

3.    Inquire what they want

The smartest people listen more and talk less. Therefore, inquire, discuss and try to comprehend for your own clarity and absorb the answers. The key to influence anyone is to get to know what they are looking for; comprehend what are driving factors for employees in the market, their desires, and what measures you can take to entertain them. Ask questions to get what they are looking for and then sell your idea.

4.    Accept your weaknesses

The primary way out to combat your weakness is to recognize and accept that. Owning your weaknesses is an ingredient of seducing and influencing anyone. The candidates should be highly skill-full in all the areas where you may lack, or else you will end up micromanaging forever. Save your time and invest it on something productive than educating your new hires the things you are expert at and they know nothing about.

5.    Highlight your strengths

Progressive people who possess great minds are always on the go to learn something new and explore new horizons. Highlight and put forth what work and growth opportunities you can get them. Market the strengths and achievements of your organization so far. The cherry on the cake, if you can mention something you have achieved as a team. In the end, you are what you hire not what you tell. If you have highly skilled people from the market, you have something to flaunt about. It feels good to have brilliant minds around you.

6.    Offer something worthwhile

The smartest and greatest resources will not settle for an ordinary offer. If you still manage to hire a capable resource on your terms i.e. less price; they will regret it later and you don’t want that. A demotivated brilliant resource won’t feel utilized but manipulated. Make it look like a deal; a good business deal. In this unusually competitive market such as tech, if in case, you do not afford them, go for less but do not compromise on the quality. Paying someone less to save money can cost your business a great loss. It is good to pay someone what they are capable of earning; nothing more than that or less than that. Fair game.

7.    Make them feel important

When recruiter/employer takes time to think by saying “we will get back to you” – that’s a passive approach and comes off as weak and clueless. Make the candidate feel that hiring them is important for you, it will get you and your company credibility in the market as an employer. Be clear about your decisions. Respect the resource.

The bottom-line is: If people are leaving you or not accepting your job offers – you need to figure out what is the root cause so it can be fixed. Your people are your assets and play the role of an ambassador as soon as they step out of your company. Plus, your best people are your revenue generators. If money is all your company can offer; you are not an ideal employer or recruiter while offering a job.

Why to choose iOS platform for Startups

One question that rises up pretty frequently is whether or not to choose android or ios app development. ios and android are broadly used systems to build apps. considering the modern call for each, which one can we pick?  we’ve noted down few reasons to pick ios platform that might assist in concerning the necessities with the platform in order to be selected. a common notion is that maximum of the improvement agencies construct apps for apple clients first. as an example, apps like instagram launched first to apple customers, there are a few apps that exist in the apple save but not in the android play store.

1. Approach to the users

Apple devices are more regularly experienced in numerous elements of the sector. extensive range people who have enough money iphones control to pay for and use cutting-edge apps to fulfil their dreams. iPhone app development accompanied for iphone apps for better sales. in addition to the better sales, apple apps generally see a better variety of powerful users and a higher adoption.

2.User Experience :

Applications created for iphone customers provide an incomparable user enjoy. apple never fails to provide unique ui /ux environment that might enchantment to the customers and developers. apple ios offers superlative best of ui and ux that continuously comes at the pinnacle. every iphone app has specific person interface and functionalities that technique to new customers who love attempting new apps.

3. Secure market :

Apple platform are substantially organized, they have got blanketed marketplaces with policies and extraordinary high-quality control strategies. those practices provide a solid environment for builders, those outcomes consequences in reliability in wide variety of app users. iphone restricts awful or suspicious apps to be deployed on the app preserve.

4.Trust worthy audience:

Android is a larger platform with a miles wider approach to the target market but its customers are a lot less active and dependable. apple users are diagnosed for their loyalty to the brand. they’re now not in all likelihood to shift to android or other structures. app startups need this degree of loyalty from an goal marketplace for his or her emblem to be triumphant and growth sales. as a result ios for business might impact notably on the growth of the business.

5.App purchases

Any enterprise app that supports in-app purchases then ios desires to be taken into consideration. ios app platform allows to raise a few fee range through the in app buy feature. the number one purpose of growing an app is to attain out to a huge variety of customers or the goal audiences and promote the app and offerings. apple has many clients who should buy and discover the app, additionally who are inclined to pay for the app. it miles a fact that iphone apps could supply startup a greater technique, publicity and sales.

6.Free from bloat ware

Apple users are recounted for his or her loyalty to the fine. they may be most unlikely to regulate to android or one of a kind systems. app startups need this degree of loyalty from an goal market for his or her emblem to succeed and hike sales.

Android play keep is often loaded with third party apps that create bloatware which crashes regularly and slows down the app further to the smartphone. apps which may be deployed in the app shop are monitored for its first-rate very carefully and forestalls from carrier junk flood within the app store.

7. Compatibility:

Android os helps many devices at the same time as ios is particular. ios is a near supply and can not be changed. apple controls the foundation software and improvements the functionalities in every version of release. this is incredible for app development corporations because the goal may be on growing the app and now not worrying about making it suitable with a couple of devices.

Conclusion :

The truth may remain that apps increase and sales will entirely rely upon the output and capabilities the app can produce to the customers. iOS mobile app development is suggested for startups as it gives excessive stage consumer enjoy and greater publicity. iphone apps continue to be the primary desire for startups.