7 Website Design Trends for 2018

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

Website design is gaining more importance after value-proposition has become the major contributor to business growth and sales.  Once can increase value of their website by inculcating the newest design trends of 2018 in their website.


Following are the newest trends to follow.

  • 3D animation

Another way of turning your website into a separate universe with realistic elements in a constant movement. 3D animation captures the attention and makes increase the dwell time on the website.


Once such great interactive effect is particle.js. The script is available for free, one such great implementation of the same can be seen at Kupanzone.


  • Cinemagraphs

Pictures of the highest quality will no longer surprise anyone. However, living pictures would surely do that. Think of a interactive website design and add a bit of magic to your website by making some elements on your website move.


When you’re trying to convey complex information in a visual format, a static image often just won’t do. After all, complexity tends to unfold over time — a still image of a UI only tells you what’s in it, not how to use it.


Enter the <cinema> element.


  • Storytelling

Designers and content specialists need to be cognizant of the vastly different motivations of a website’s different target personas, and guide each accordingly.

Once fascinating story told by your website can increase people’s engagement. In 2018,

The whole website should reflect one interactive story well connected to your brand.


You’ll also notice the emergence of “flashing” or “vibrating” colors in many website UIs. While these color combinations create incredibly striking effects — including ghostly afterimages that seem to linger in your eye as you scroll on — it’s a great of adding context in the story.


  • Virtual Reality video

Future is closer than you think. It starts now with VR video. Content that shows your products and services in the most beneficial light will get you most engaged customers.


  • Mood for interface

When the website design understands you, anticipates your mood, and knows what you want: how cool is that? Make your website change its colors as if it could read people’s mind. Sounds hard but is totally doable.


For a very basic example, the website can change its colors as the user scrolls deeper into the webpage.


  • Expressive typography

2018 demands your typography to be the expression of your message. Colorful, creative and unusual. Your type reflects everything you need, from wanderlust to catering. Just choose the elements right and combine them with your design language.


Back in the bad old days of non-retina screens and poor font support, sticking to sans serif fonts in your web interfaces made a lot of sense. But as both screens and font rendering technologies — not to mention, custom font support — become more robust, we’re starting to see more and more elaborate typefaces taking center stage. Or at least, much more prominent supporting roles.


  • UX writing

Before anything else, ask a simple but critical question: What’s the purpose of your website? Hint: It’s not enough to develop a new website or redesign just because everyone else is doing it. You need to identify the goals that your website will accomplish.

If brevity is soul of wit, UX writing is the soul of your web development in 2018. Make the textual content clear and precise. With UX writing, you can boost your sales and save a lots of space on the web page.


Follow these simple principles of purpose-driven design for your business website and users will be driven down a purposeful journey that’s so seamless, they won’t even realize they’ve reached the intended destination. Whether that means converting them into a sales lead through a downloaded piece of content on your site, or as simple as becoming a name they remember for future business relations, know your end goal and let it guide everything you do.


GBPUSD clears previous highs, strong challenge for the bears

There has been a strong bullish rally in the GBP/USD pair after it hit the critical support level of 1.3049. From that level, the pair started its bullish rally and managed to break above the high of 4th December 2017. After the bullish breakout of the major resistance level, most professional traders went long and made a decent profit. Currently, the pair is testing the weekly resistance level of 1.38220, and a daily closing of the price above that level will confirm the establishment of a medium-term bullish trend in the GBP/USD pair.

GBPUSD daily chart analysis

Figure: GBPUSD pair surging higher after the breakout of trend line resistance

From the above figure, you can clearly see that the bulls are totally in control of the market. The pair found some solid support near the 100 days SMA and most of the aggressive traders went long with the bullish price action confirmation signal. The first attempt to break the trend line resistance failed and the bearish tried to take control of the market near the critical resistance level of 1.35268. However, the pair found extensive buying pressure near the minor support level of 1.33079 and surged through the bearish trend line. After the initial breakout, the pair gave a second chance for passionate traders to execute their long trades in minor bearish retracement. Currently, the pair is testing a critical resistance level of 1.38220. A daily closing of the price above that level is required to see a further bullish rally in the GBP/USD pair. If the bulls fail to clear that resistance level, we might see another retest of the broken trend line, which is now acting as a strong support zone.

GBPUSD weekly chart analysis

Figure: GBPUSD testing weekly resistance level at 1.38220

In the weekly chart above, you can clearly see that the market is ascending nicely by a series of higher peaks associated with higher lows. Most of the optimistic cable bulls in the Forex market are waiting for a clear of break of the critical resistance level of 1.38220 to execute fresh long orders in favor of the recent bullish trend. If the bulls retreat from this level, we will see a decent drop in the GBP/USD pair. The first initial bearish target for this pair would the weekly trend line support level of 1.34244. The expert traders will be looking for bullish price action confirmation signal at that level to execute long orders. However, if the bears manage to break this critical support level, the next stop for this pair would the dynamic support level of 1.31412 (100 weekly SMA). If this level fails to hold the price, we will see a strong bearish movement towards the major support level at 1.25747. This level is crucial for the long-term investors, since a clear break of this level will confirm the end of the medium-term bullish rally for this pair.

On the positive side, the bulls need to clear the critical resistance level of 1.38220 to aim for the next resistance level of 1.45372. If the bulls manage to take this pair near the 1.45372 resistance level, we might experience extensive selling pressure. Before we move further up, it’s highly probable we will experience ranging movements in the market.

The recent performance of the U.S dollar is not up to the market and most importantly FED chairperson Janet Yellen failed to come up with a clear fiscal policy for the year 2018. It is therefore obvious that we are not seeing any sudden surge from the dollar bulls which will push the cable deep down in the global market. However, if the Retail Sales m/m data for the British economy fails to beat the forecasted data, most of the bullish steam will evaporate. Considering all the parameters, it is better to wait on the sidelines and look for bullish price action signal near the weekly trend line support.