“Both authors are successful and profitable probloggers and here they reveal at last some of their secrets.” (The Bookseller, Friday 14th March 2008)
A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue (more)
You’ve all heard the phrase “knowledge is power.” In the online world, this translate to knowledge is money. I discussed earlier about how to find your niche, but that is only half the battle. The next step to making money online is to educate yourself on your chosen niche. When you educate yourself, you build your credibility.
In any field, education is the key to your success. One would not trust their lawsuit or life saving surgery to a fly by night lawyer or doctor. The same is true when you ask your audience to trust you with their hard earned money when you recommend a product or advertise a service. I’m not saying you need a PhD before you can blog about a subject, but you want to start the process of educating yourself. As long as you have a genuine interest your niche and make the effort to learn about the subject, you can start blogging as you go. If your interest in the subject is genuine, your audience will pick up on it and follow along.
What are some of the steps that you want to take when you are learning about your niche?
- The internet is a wealth of free information. You can start with a simple google search on your subject and read up on some articles and other blogs on the topic. However, you need to be careful to do your fact checking. You often don’t know the source of the information you find on the internet, so it’s often a good idea to check a fact with several sources.
- The library is an often neglected resource. I’m a strong advocate of supporting your local library. You can check out books on virtually any subject. It’s the one place where the masses have equal access to the same resources. It’s like Matt Damon said in Good Will Hunting, there’s no need to spend money on “an education you coulda got for $1.50 in late fees at the public library.”
- E-books is the next best place to look if you can’t find it at the library. You can download free Ebooks on any subject here.
- The Amazon bookstore is another good resource to check after you’ve gone through all the free sources above. Sometimes you may want to buy a book so you can mark up your copy and keep it nearby as a reference. There’s more than a few books that I’ve found to my liking enough that I wanted to keep my own copy on the shelf.
- Finally, when you start to get a handle on your subject matter enough to ask in depth questions, you may want to look up some experts in your field and start talking to them. Asking questions is always a good way to round out your knowledge of a subject.
These are a few good research methods to help you begin an education on any topic. While this post may seem more about education and learning than about making money online. The two go hand in hand. You may be able to earn some money here and there by picking a niche and winging it through on your blog. You might even find some pay per post programs that pay out 20-30 dollars a post, but you limit your potential earnings. If you want to fully tap your money making potential, then educating yourself on your niche is the best course of action.
Remember, you are asking others to trust you with their money. In order to do that, you need to make sure that you are giving them good advice.
Now that you’ve picked a niche and learned how to create your blog, you also have to plan a little on how you will optimize your blog for Search Engines so you can begin making money online.
You’ll want to figure out what are the primary keywords in your niche that people use for search. One of the easiest ways is to begin a word or phrase in google and see how their search engine completes your phrase. The reason for this is that google is optimized to complete the most popular search terms.
Once you figure out your search phrase, you’ll want to strategically place them on your blog. Don’t optimize for a single keyword, optimize for a keyword phrase.
When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase.
Place your keyword phrase within the first 25 words of text, and the last 25 words of the page. The h1 tag can be used for developing a headline on your page and emphasizing your keyword phrase within the beginning of your page text .
Place your keyword phrase in your page title and description. Additionally, place the keyword phrase throughout your page – being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears natural. If you stuff the page with your keywords, you’ll potentially turn off people who would otherwise find your page valuable.
You’ll find that you are able to develop meaningful content in your niche and just keep your keywords in your mind as you do so, and you’ll naturally follow many of these rules.