Planning And Scheming: A Shot Of New Ideas For Your Email Campaigns

Planning and Scheming: A Shot of New Ideas for Your Email Campaigns

A lot of internet marketers focus on buying email lists and tricking users into giving their personal and email information, but only a few of them focus on the right path – having a solid content marketing strategy.

By buying lists and using other similar tactics, you may see a surge of instant success, but it is going to be a very short one. You cannot achieve long-term and sustainable success that you can depend on. However, with a powerful and effective content marketing strategy, you can achieve that: long-term success, nurtured leads and recurring purchases.

In this post, we will be discussing a few of such tactics and ideas that you can use to build your very own content marketing strategy. If done right, it can be a valuable asset for your email marketing campaign.

So let’s have a look at some very effective ideas used for creating a content marketing strategy.

Guest Blogging

If you are a blogger, who has the ability to write powerful, compelling and informative content, you are in for a treat. A lot of intelligent guys have successfully used the guest blogging technique to build their own list of email subscribers. These subscribers are not just ‘readers’, but they are valued ‘fans’ who are going to be there with them for a very, very long period of time – ensuring long-term and sustainable success for the email marketer.

Guest blogging is definitely the most effective technique to expand your reach and tap into unexplored territories. Once a blogger/email marketer gathers a lot of subscribers from his own blog, it is important to cross the path and start targeting people outside his usual horizon.

One technique is to write a very interesting and useful guest blog and post it into a popular blog. In the byline, give the readers a link back to your own landing page, offering them a chance to subscribe to your email list.

This technique can be really effective. Because if you just give a link back to your own blog’s homepage, chances are that the reader just visits it once and never come back. However, if you get him to sign-up for your email list, you have successfully built a constant connection with him that you can use for lead-nurturing.

In short, guest blogging is a technique that you must use for increasing your email subscription list. A lot of bloggers and businessmen use it for getting traffic hits or selling a product, but by using it for increasing the email list, you are looking at a much bigger picture.

Matt Cutts, the head of Google Webspam Team, tells in one of his recent articles that guest blogging has become a spammy technique to build links and the Google Webspam team is going to take action against it, so using guestblogging for increasing the number of email subscribers as opposed to building links is much safer and efficient way to successfully expand your business.

Regular Updates

Acquiring email subscribers is not the biggest achievement; it is to keep them in the loop and encourage positive engagement, conversion and sales.

What if you have a really huge email list, but a big portion of that email list does not even respond to your emails? Yes, it is useless. However, you can turn it around with your content marketing strategy by creating powerful and exclusive content and sending them regularly.

Whenever you post a new blogpost or article, it is a good idea to send a teaser – or the full-post – to your email list subscribers. Moreover, do not forget to send exclusive content to your email list. This is because it encourages other users to subscribe to your email list – because of that exclusive content that they won’t be getting by just reading your blog. One of many email marketing service providers suggests in its article about efficient email campaigns that you explicitly tell your readers what kind of information and how often they will recieve if they decide to subscribe.

But a lot of your email’s success depends on its subject line. Because if we set aside the brand and goodwill factors, it is the subject line that encourages other users to open your e-mail. So this fact brings us to our next point …

Subject Lines

If you are using content to boost your email marketing campaign, you must be able to craft really catchy, powerful and compelling subject lines. This is because, as mentioned earlier, it will be the impact of your subject line that determines whether your subscribers are going to open that email or not. You can draw the inspiration from this infographic.

An Opt-in Form at the End of Each Blogpost

You must back yourself for writing blogpost that will solve most of your readers’ problems. If you are indeed able to create such content, it is simply a no-brainer to put an opt-in form at the end of each blogpost.

It is a very common and effective technique that a lot of bloggers and internet marketers are successfully using. You, too, should do the same.

Many bloggers still put their opt-in form at the top-most corner of their blog’s right sidebar. Although there is nothing wrong with it, it is just not as effective as putting your opt-in form just after your blogpost has ended. This is because it is the perfect time to offer your reader a sign-up form – when he has just finished an entire blogpost, knowing how much valuable it was.

In Conclusion

If you want to truly boost your email marketing campaign, it is imperative that you have a solid and well-rounded content marketing strategy. Always remember the phrase “Content is King!”, and it will always be. Create a valuable content strategy that covers every dimension, and soon you will have an improved email marketing campaign.

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My name is Tom and I am a humble guy who likes to write about email marketing.

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This article was submitted by a guest blogger.  Guest blogging provides an avenue to share a variety of different points of view with a broad audience.  It is a good way to share cumulative knowledge as well as introducing readers to a new author.  Learn more about how to become a contributor for Riches Corner.

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