New bloggers may not realize, but blogging involves a lot of projects. Running a blog is much more than simply setting up a website and waiting for people to arrive. It’s writing, web design, publishing, advertising, seo, etc…
Many times, you may find yourself working on many more projects than you anticipated. I often find myself working on my blog at all hours of the day and night doing different things. I’m constantly juggling and managing my time between family, work, and blogging. I keep doing it because it’s rewarding. However, if I were not able to manage my different projects effectively, it could get overwhelming.
Here are some of the projects that a blogger may encounter:
- Writing blog posts – You need to publish articles on your blog consistently to keep your readers interested. It’s important to set aside some time at least several times a week to ensure that your blog is getting new content.
- Research – You often need to research your posts. Planning ahead is the key. If you have a topic in mind, you can plan to write the post several days in advance and then spend some time in the interim researching your topic.
- Seo – Seo is much much more than just keyword stuffing in your writing. It’s checking on your headings and making sure your content had a good balance between readability and keywords. Frankly, I like to ensure my writing is readable, and I don’t do much keyword stuffing. However, there’s also offsite seo. You could perpetually work on off-site seo. I suggest having a set time each day set aside for offsite seo. That’s commenting on other blogs, guest posting, article submissions, etc…
- Social Media – This is another activity that can turn into a huge time sink. Social media marketing can turn into chatting away all day long on twitter and facebook. Again, I would suggest having a set time for social media marketing. And then make sure you stop and move on to your other activities when time’s up.
- Financial management – Many bloggers hope that their blog can bring in some income. However, generating income means that you need to set aside time for managing your blog’s finances. That means checking on outstanding invoices and balancing your budget each month. Also checking on your ads and making sure that you are maximizing the top earners on your blog. This can take some time. However, you don’t need to do it all at once. You can set aside a few minutes at the end of the day to check on your finances.
- Reader response – I will include answering emails and comments into one category of reader response. You need to set aside time each day to respond to people who are interacting with you. I get swamped by email inquiries each day. I have to set aside time each morning to read and respond. In the beginning, responding to emails and comments may be quick and easy, but as your blog grows, this can turn into a big project if you are not responding regularly.
These are just a few blog related projects. If you consider that many blogger get into creating and selling products, writing books, freelancing for other blogs, web design, etc… you can see how project management skills and time management skills are so important.
I recommend creating a schedule to manage your time. Your schedule can be as simple as using a daily calendar and having blocks of time set aside for each project.
If you find that you need something more sophisticated, there are many task management apps available if you have a smartphone. I’ve used a few myself. These are really good for setting alarms and reminders as indicators to tell you when it’s time to move on. Also you can check off the projects as they are completed.
The advantage of using software is that you have many more features. You can create visuals for your projects such as Gantt charts, using bar graphs to visually track your time. You can also set up alarms and reminders as well as set up visual flags to rank projects by importance. It’s also easy to shift your projects around if you run into time constraints.
There are also many desktop equivalents to these mobile apps. If you are working with multiple people, you can investigate online project management software. These programs are particularly useful if you collaborate.
Some bloggers hire virtual assistants to help them with their blog. Many times these virtual assistants are overseas. Online project management software is a great way to coordinate with your virtual assistants to make sure that you are coordinating and not duplicating work or neglecting any projects.
As you can see, blogging has a lot more variety of projects than one might expect. You are doing so much more than simply writing articles. It’s important to enter blogging prepared for all the different projects you may encounter and make sure that you are able to manage your time well to ensure success with your blog.