If you think Instagram is just a mobile photo editing and sharing app used by teenagers, think again. Instagram has been enjoying a huge explosion of popularity ever since it was acquired by Facebook in the spring of 2012. Today, small business owners are flocking to Instagram to promote their businesses by advertising through the use of photos. Here are some ways you can tap into the power of this photo editing and sharing app so that your small business gains more exposure.
Post High Quality Photos
One of the best ways you can spread the word about your small business is to post interesting, quality photos on Instagram. If for instance you run a printing company, you could post photos of your business cards, banners, signs, etc that you produce. Make sure the photos you use are focused on the experience of using your products or services. For example, you could showcase your vinyl banner printing services by posting a photo of one of your eye-catching, colorful banners set up in front of a crowded tradeshow display. This will convey to your viewers that your banner attracted a large crowd and that it could do the same for anyone else’s business.
Encourage Employee Participation
Small businesses that do well with Instagram marketing get their employees involved. Ask your employees to follow you on Instagram so they can like your images and comment on them. You could provide your employees with photos of your products or services so they can share them with their followers. The more people who are sharing your photos on Instagram the better so let your employees know that you’d very much appreciate it if they’d help you spread the word about your business by posting photos to their Instagram profiles.
Create and Share Videos
Instragram announced in the summer of 2013 that it was offering a new video feature that allows users to share short, 15 second videos. This provides you with a wonderful opportunity to gain more business as you can create and share videos of your workforce in action, fun facts relevant to your business and industry, customer Q & A and fun contests which will help drive interaction.
Use Relevant Hashtags
Take the time to browse through Instagram to search for hashtags that are relevant to your business. This will help you discover what people are talking about. When you post something on Instagram, include a hashtag or two related to your business. Then, people who are interested in what you offer will find your photos and videos via those hashtags which will lead them to your posts and ultimately, your business. When creating your hashtags, select words your targeted audience would use when looking for your products or services. Create a new hashtag for every product and service you’re posting. Your hashtags need to be short & sweet and easy to spell.
This short guide should put you on the right track when first using Instagram for marketing your small business. It doesn’t matter what type of business you run as these tips can be used for any type of business that wants to capitalize on the rising popularity of Instagram.
- License: Creative Commons image source
Jenny Moritz is a graphic designer and a marketing consultant. She loves to write about UI design and online marketing.