You’ve all heard the phrase “Content is King.” But what does that really mean? The emphasis is that your content is the most important thing on your website. But that’s really only part of the equation of really making your content stand out. In reality, your blog is a love affair with your audience. What are you doing to fan the flames of that romance?
If I wanted to get a girl I’ve just met to go out with me, I wouldn’t say, “Hi, I’m Richard. Go out with me.” I would chat with them a little. Show them I have some personality and a sense of humor. Pique a little interest. I’m sure all of you are the same way out in the world when you meet someone.
Yet, I’m surprised at how many comments I see that simply say, “nice post.” While, everyone appreciates a compliment, a hit and run “nice post” and a link to your website tells me nothing about you. What does this have to do with content?
Leaving comments on other blogs and forums is your chance to make that first impression. Say a little more to let others know that you have something to offer back at your site. It gives you a first chance to show what kind of content your blog has to offer.
If I’m approaching a girl that I hope will go out with me. I’m going to say a little more than “You’re pretty, wanna go out?” If I did that, I wouldn’t expect to get a first date. So, do a little more when you approach a potential visitor to your blog and give them a hint of what your content has to offer.
The First Date
Would you show up to that first date unshowered and dressed shabbily? No! You clean yourself up, put on some nice cologne or perfume, and dress in a nice outfit. Your blog is the same way.
I consider the look of my blog as part of the content. It’s the presentation part. Having great written content is a good start, but you have to put it in a pretty package too. I’m not saying people won’t stick around and read your great content, but think how much more people would stay around if you had a truly great looking theme as well.
Ever been propositioned to go out on a blind date? Then you all know that having a “nice personality” is only half the equation. Don’t you also want to know if the guy or girl is physically attractive as well?
If your fonts are hard to read, or your website is visually cluttered, the message that you are sending is that you aren’t interested in making the experience pleasant for your readers. Do more than just have a “nice personality” make sure your website is attractive as well!
Slow it Down Buster!
Ok, you all know that it’s a big no no to rush into someone’s house on that first date and try to jump them, right? Not only will you not get a second date, you’ll end up in a lot of trouble.
When I go to a website, I don’t want to be bombarded by sudden loud music and videos playing at me. At the same time, having popups that jump out at me are annoying. I want to find out a bit more about the site first.
When you romance someone, you are doing things to show them that you want to go out with them again. You want to wine and dine them. You don’t want to just force your way on them.
When you have someone visit your website, your goal is to get them to come back again. Don’t just jump out with your popup ad or automatic playing video that says “buy this!” Not only will I not buy it, I probably won’t come back to your site. And if your site wakes the baby, you won’t hear it, but I’ll be cursing your name.
You wouldn’t do that on a date, don’t do it to your blog’s visitors.
Show Some Depth
Now we get to the meat of it. You’re at dinner with your date. How do you stimulate some interest?
Do you answer her with short one or two sentence statements or do you woo her with dazzling conversation? Show her your sense of humor and how world wise you are by having a deep, stimulating conversation!
This is what most people talk about when they say “content is king.” I surf a lot of blogs to see what others are doing and see what’s interesting out there. I see blogs that have these short one or two paragraph posts that just regurgitate content that you can find anywhere. I don’t find those blogs interesting.
The really great blogs talk about the same things, but they do it in an interesting way. They take the same subject that everyone else talks about and dazzle you with writing style and insightful discussion. They take their time with their audience. When I finish reading their posts, I think, “Wow! What a good read!”
And you know what? I bookmark that site. I come back and read some of their other stuff. Believe me, the topics are all the same, it’s the way you write about them and the insight you shed over the topics that really gets your audience coming back.
Get that Second Date
What is your goal at the end of the evening when you take your date home? I know what you’re thinking! Get your head out of the gutter!
What I mean is you hope you get that second date. You want to go out with her again. In the blogosphere, people refer to this as getting your post sticky. Keep your audience interested. Get them involved with your blog.
If someone leaves a comment on your blog, try to respond to them. Let them know your appreciate their input. Ask for their input at the end of your post: Do you have a writing technique that you’d like to share with me? Leave me a comment!
This is why I like plugins like comment relish. I want to send my readers a little thank you note when they leave a comment.
Give something away for free every once in a while. Show your audience that you have more to offer. Remember, content is more than just what’s written on the page. Give your readers the royal treatment on your blog and you’ll show them your blog is king!
Keep the Flame Alive
You want your relationship with your audience to grow and thrive. Remember, your blog is a love affair with the readers. What are you doing to keep that romance alive?