The Search Engine Optimisation (SEO) industry has pretty much seen a makeover since its inception. The year 2014 has been quite a big year for innovative SEO trends to emerge and help business recognition and revenues shoot through the roof.
With Google rolling in a few updates now and then, white hat SEO, as always, has risen up to the occasion, weeding out black hat SEO techniques from the very roots. Some websites suffered massive cut down on traffic, some soared to glory. While we are almost halfway to the end of 2015, a few SEO trends have risen to the limelight with a massive potential to set a benchmark in the history of groundbreaking SEO techniques.
In this article, we will talk about the amazing SEO trends that have been and would rule the year 2015. And it would also have a huge impact on the year 2016. Let’s find out.
- Content marketing has taken up the world by storm
We have heard the phrase ‘Content is king’ quite a lot by now. And this simply reinforces the fact that content is the key to effective search engine optimisation. When it comes to content, three things matter the most:
Once you have a content that is bursting in the seams with all of the above, then you have a winner in the bag. Content marketing is and will always be an invaluable asset for SEO. If you have a website, then it is time to leverage that to usher in some traffic to your website.
- Mobile-friendly websites are here to stay
When Google rolled out the ‘mobile-friendly’ update this April, websites which have not been optimised for viewing on mobile device received a drastic slash in Google ranking. This is primarily because most Google searches are being carried out in Smartphone’s nowadays. And the Internet has become more of a dynamic tool. Therefore, businesses suffered like never before. Google places a good deal of importance on mobile usability of websites. Therefore, it is highly crucial to make your website mobile-friendly to grab a place in the Search Engine Results Page (SERP).
- Social signals will carry more potential
It is becoming increasingly important for businesses to have a social media presence nowadays. The reason is simple. Implementing social media opens up a two-way street for businesses.
- It helps in active brand promotion and, therefore, results in increased chances of conversion.
- It also improves brand awareness and aids massively in search engine optimisation.
Google is expected to put a lot of emphasis on social media promotions via Facebook and Twitter. The better your social signals, the higher are the chances for your website to rank in the SERP.
- Black hat SEO will be weeded out with more effectiveness than ever
When it comes to SEO, black hat techniques have never sealed the deal. And in 2015, things have become even more serious. Building truckloads of Backlinks to a website, rigorous keyword optimisation, spammy links and other such negative techniques will becomes an even bigger threat this year and for years to come. What more, the stakes are quite high with a possibility of Google never lifting the penalty banner off a website that it has trashed the ranking of.
- Brand mentions can be a powerful tool
With a massive link building misuse, Google has started laying emphasis on citations and brand mentions. This is because they are not as likely to be manipulated for better search engine ranking as spammy link building. Therefore, “no follow” wouldn’t be of much help anymore.
SEO is a constantly evolving sector. You never know when you might be hit by a new wave of change. So it is always advisable to stay one step ahead of it all. SEO consultant like Horizon SEO (www.horizon-seo.com) is offering innovative marketing concepts to take businesses to the next level by increasing online presence.