Social Media and Search Engine Optimization

When most people think of search engine optimization, we think about topics such as link building, keyword research and on page seo, however with the recent popularity of social media, we have to consider the uses of social media in our search engine optimization strategies.  Even many of the search engine optimization marketing companies are taking note and adding social media optimization to their list of services.

Just think of the volume of social media tools available for the aspiring blogger.  We all know about Facebook and twitter, but how about StumbleUpon, Youtube, Social bookmarking sites, google +1, the list goes on and on.  With these social media tools, we have the ability to quickly boost our web presence and even go viral.

With the growth of social media, we are seeing some new and innovative strategies to build up a web presence.  Take a look at some of the methods that others have used to merge search engine optimization and social media campaigns:

• You can create some video blog series.  Many bloggers are starting to make more use of video blogging to carry their message.  One of the benefits to video blogging is the ability to post your videos to youtube and back link back to your blog.
• One of the ideas suggested in the Mashable article is to create smart ad placement on youtube.  Perhaps this idea could be expanded to creating some video ads of affiliate products?
• How about running a contest using Facebook.  You see these contests more and more around the web.  One can enter the contest by liking a page.  You can garner quite a few likes to your Facebook page by running a contest where you ask entrants to give you a thumbs up or like a page.
• In content social media placement.  This is much like what many bloggers do right on their blogs, that is having in content links.  However, in this case, the suggestion is to run a social media campaign, such as youtube videos and doing background placements.  This may seem more commercial in nature, but I bet the innovative blogger can figure out how to do background placement in their own social media campaigns.

These are just a few suggestions on running innovative social media campaigns.  However, the key is that these social media campaigns do impact the traffic to your website.  In addition, they are catching the eye of search engines.

That’s where we find the intersection between search engine optimization and social media marketing.  Find ways to spread your links through a social media campaign.  Encourage people to like your page, or give you a +1.  All of these factors improve your rankings in the search engines.

As you consider your different search engine optimization strategies, don’t forget your social media strategies.  They are just as important as back linking, keyword research and on page seo.

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