Social Media Signals And Search Engine Optimization


You may be aware that social media is an increasingly important tool when it comes to search engine optimization. If you want your site to show up on Page 1 of Google or Bing, it is important that you use SEO techniques with your site. While there is no SEO guarantee that using social media will put you at the top of Google, it is still important to use social media sites like Facebook, Google +, Twitter and the like to promote your site.

As Martin Shervington writes about social media and how it works with SEO, “You create content that people relate to, then engage with (e.g. ‘share’) and depending upon the nature of the connections, you may well find that the content appears in search results.” Now, we do not know exactly how much search engines take social media into account, but we do know that it is becoming increasingly important with SEO.

Here’s some more about how social media plays a part with search engine optimization. Social Media Today says that there are four social media signals involved with SEO:

  • Engagement: How often do people like or share your content? Things like retweets, shares, and likes can help show that people are interested in your site’s content. Social Media Today says that “Googlebot likes content that is shared and both the frequency of these shares and the authority of those sharing, plays a significant role.” That means that if Lady Gaga or David Carr of the New York Times tweets your content, you could potentially see an increase in your SEO.
  • Mentions:  How many people talk about your content? Social Media Today says that “social media mentions indicate to search engines that you are authoritative, authentic and that you have engaged followers that like your content.”
  • Linked Content:  It is important to use the rel=”author” tag whenever you write something, as this is a signal to Google that you are the original author. Click here to learn how to use this tag. Social Media Today says that the tag can potentially “stop websites that syndicate or scrape content benefiting by being wrongly accredited as the original source.”  It can also build up your authority as a writer, and as an expert.
  • Backlinks:  Having links back to your site still matter, even with all the changes wrought by Google Penguin and Panda. But the idea is to have more natural links. Social Media Today says that “the emphasis” is now “being placed firmly upon natural backlink building, the sort of backlinks that are generated as a result of content sharing on sites such as Pinterest or re-blogging.”

So how can you help increase your SEO? Here are some more tips on SEO, according to Blue Fly Web Marketing: Guarantee yourself that you make sure that you have social media sharing buttons on each of your articles. Spend time engaging on social media sites. And write engaging content that is share-worthy. These steps can help you get more people interested in your articles. In addition, sharing articles can find you new readers for your site., which can be more of an SEO guarantee these days, helping you increasing your fans — and your influence.

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Lisa Swan writes for a variety of business sites, including Huffington Post.

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