If you own a beautiful WordPress website, your goal should be to ensure its SEO value. If you have not incorporated the crucial optimization elements during the development phase, it is time you take a look at what is causing you to lose valuable traffic. The majority of the website owners complain about the loss of traffic, especially after a major Google algorithm update. Therefore, it is something you should not ignore.
Everyone wants to know the golden secret for SEO. What is it? There is no such secret. Google exists as the No.1 search engine, and your well-knit website always has the chance to win the No.1 ranking. However, you should invest valuable time, money, and tremendous effort to develop and maintain quality content to rank high.
Webmasters get frustrated as they cannot cope well with the algorithmic changes of Google. They complain that the search engine giant implements a course of instability by doing so. We cannot tell whether it is true or not, but what we can obviously say is that there will always be updates from time to time.
The first thing you need to focus on is traffic and how to prevent a loss of it. Let’s explore some do’s and don’ts on how to achieve this.
Do’s of WordPress SEO
DO – Make a simple website
It is the simplest and most efficient rule to follow in WordPress SEO. If there is a lot of content, the experts say that you should split it to two or more domains. A simple website with a substantial amount of well-presented content will surely rank better.
DO – Explore the scope of social media
Many of the site owners still do not have a Facebook page or profile. However, social media is the future of SEO. Search engines started giving significant weight to social media content. Digital marketing is a comprehensive approach to online brand marketing and revenue generation, in which social media is as important as search engine optimization to establish an online presence.
DO – Content, content, content
As it had always been and will be, content is the king in any SEO effort. Check for the quality and relevance of content. It is also essential to proofread the text content for grammatical and structural imperfection. Sioux Falls web design company experts also remind web content developers that the latest updates of Google can pick up spelling mistakes and usage errors in the content to rank it low.
DO – Build backlinks, but carefully
You need to pick the backlinks wisely. Quality and relevant backlinks can enhance your SEO value, and irrelevant ones can spoil your SEO advantages. Going for 200-500 quality external links at once is wise. More than a thousand backlinks at one time may give a negative signal to the Google bots.
DO – Keep the site active
Update your blog with new posts and update your website with the latest and most relevant content. Even if you do 300 words per blog posts, it can be one of the important SEO weapons for your site. The SEO gurus recommend posting to the apparent website daily as your business’ new products, offers, or relevant industrial news which Google picks up and promotes.
Don’ts of WordPress SEO
DON’T – Accept link spammers
If you frequently get emails asking to get a link placed on your site, do not do it for the benefits they offer. The chances are high that you may be linking to a spammy site, which may ultimately only hurt you to end up in low-ranking backlinks.
DON’T – Focus only on keywords
Relevant keywords are essential for SEO ranking, and every site should have them. Without appropriate keywords, you will not be recognized correctly by the search engines and reach to your target audience. However, do not over-emphasize keywords, which may derail your content for SEO. An effective keyword strategy is to focus on making keywords natural and highly relevant to the context.
DON’T – Bother about length
Word count is secondary to quality content. Webmasters now advise limiting content to 300 quality words than trying to dump your posts with 800 words fluffy content. It is very much true for the daily blogs.
DON’T – Settle for shorter landing pages
If you are posting landing pages, then you want that page to be of at least 800 words. Fill the page with every relevant information a visitor must know about your company and products/services.
DON’T – Use automation
If you are new to SEO, availing offers like 100,000 automated visitors to enhance your traffic may sound rosy, but will only pull you into big troubles. Automated traffic violates Google’s TOS and is officially banned.
With such tips and practices being followed diligently, you can set an ideal ground to enhance the SEO value of your WordPress website. However, any effort for search engine optimization is not a one-time process, but need to be patiently and persistently practiced.