Sometimes, search engine optimization can even be confusing to the experienced experts. There are more than hundreds of factors that can affect the rankings of your site.
Here are some solved mysteries of SEO that can be helpful for you.
Why is the page not showing in SERP? If your pages are not shown in the result pages of the search engine, it means that they are not indexed at all. If your website is entirely new, Google will take minimum four days to maximum 28 days for indexing it. If you want to increase the speed of the entire process, you can use the XML site map by submitting it to Google. Make sure that there are no such search bots that are blocked from visiting your pages. You can check the robots.txt file for getting sure of this. Finally, you can check if there any errors in the crawling process or not.
Why are the rankings not stable? You may observe very volatile rankings sometimes. Do not get stressed by checking the rankings every single day. Instead, you can check the ranks either monthly or bi-weekly. The rankings are similar to the stock market and will keep on changing every day. You just need to check an overall trend of rising.
Is my site running very slowly? The speed of loading possesses a direct impact on the rankings of the site. If you observe that your site is taking longer to load, you should consider taking some time reducing efforts. You can get rid of some unnecessary plugins and can reduce the size of the files of the images. To know more, you can visit www.sandcrestseo.com/phoenix-seo/.
Why did my traffic suddenly drop? You may see steady results in the past, but suddenly your traffic might drop. At first, you should measure the severity of your drop. If it is around 10% or even less than that, you are not required to worry at all. Because of the refreshes in the index, there can be some fluctuations naturally. But, if the drop is extreme in nature, it might happen that your site has faced a penalty from the Google updates. But, if you are lying somewhere in the middle, you should check whether any of your inbound links are considered as spam by Google or not.
Where is my link? You may have positioned an important link that will point directly to your site, but suddenly you find it gone. The site which has hosted the link in the past may have removed it. If your link is found irrelevant, it can be removed entirely or a no-follow link can be replaced. You should immediately check the issue with the publisher and create a replacement link somewhere else.
Though there are many complexities, there are also many ways of solving the issues. So, from now on, whenever you face such issues, keep calm and start troubleshooting the issues peacefully. You should find the root cause of the problem, so that you can change the situation as soon as possible.