Online marketing is a broad term that covers a lot of things. There are many ways or methods through which we tend to conduct online marketing. Either through writing ads, buying PPC ads, article marketing or using any other format, we all tend to achieve a common goal, to get customers for our business. It
There is a famous quote by Bill Cosby that states that “the very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” For many years, advertisers who should have known better took this advice to heart and bombarded their target audience with vague promises and promotions filled with loopholes.
Since the social media revolution has begun certain business owners have found ways to use social networking sites on their advantage. In the past couple of years, Facebook has become a helping hand to social media marketers as it offers features that benefit businesses. Case in point: paid advertisements and promotions. Effectively using social media