Since the Internet and SEO has been around, the main source of inbound links have been through directories and other websites made just for the sole purpose of receiving backlinks. Thankfully, in 2012, Google introduced a large number of important updates such as Panda and Penguin which removed a large volume of these link directories from their results indicating that you will gain no or next to no recognition from your link within these sites. This is great for SEO companies for 2013 as many of these “SEO Companies”, and I use that term loosely, were 100% reliant on creating links for their clients as the only method for their SEO. Today the real SEO companies can shine with the work they produce through quality content and real link building.
How Should Links Be Created?
For over 3 years now Google have not paid any attention from links within link directories, why? They have no niche or any quality content on the site, its just page after page after page of links, all with duplicate descriptions about the website the link points to. Since all the updates by Google in 2012, they are now 100% focused on links that are surrounded by quality, relevant content. The best way to achieve this is through guest blogging through websites that offer the same services or products, as you do. Many people still believe that giving links out from your website is a bad thing, but it is the complete opposite, you will get rewarded by Google for this. You cannot just link out to any website, you need to make sure the website you are linking out to is completely relevant to your website and a reliable source. The link you insert in your page most be to a trustworthy website that contains high quality, unique content. If you link out to these types of sites Google will reward you, not punish you. What you do need to stay away from is adding your content and links to Blog Directories.
Blog directories are pretty much the same as link directories and do not hold much weight with your SEO. Fair enough, these blog directories are not page after page of just links, but there is no quality to the content on the page as it’s spun, duplicated or poorly written. Again, there is no niche to these websites as you can submit anything about any subject to them, 99% of the time they are accepted without any human validation. Thankfully most of these blog directories have been DE indexed along with the link directories.
Why Are There Still High PR Link Directories Indexed?
There are still a lot of link directories still out there, many still hold a high Google page rank, such as a PR5 or 6, but you need to remember your link will not be on a PR5 or 6 page. The chances are it will have a PR0 or even worse, nothing! If you perform a search in Google for ‘Link Directory Lists’ you will find a website that gives you a full list of link directories with their Google PR next to them. A good indication of how link directories are not recognized by Google is to compare the PR on the list to the PR on the actual site. The chances are it has dropped considerably.
What To Look For
Not only should you check the current Google PR for the site, you need to check 2 other important factors. Firstly, how many pages are indexed in Google? As mentioned before, Google have removed millions of pages from their results. It will be a complete waste of time submitting your link to a directory if it has no pages indexed in Google as your link will not get picked up. Secondly, most link directories show how many current links are active on the site along with how many links are pending in their system. If you see something like 56,926 links pending, then again it’s a waste of time submitting your link as the owner has given up maintaining their directory.
However, there are link directories out there that are worth submitting to. Bare in mind everything that’s mentioned in this post and try to look for directories that have good content on their pages. Look into the page your link will be on, take a look at the PR, is it indexed, is there quality content, is there less then 20 outbound links, do these links point to trustworthy sites? If you follow these east steps for your link building and not try and take sort cuts, your SEO will be a huge success.
This article has been written by Kev Massey from seo3D, who offer affordable SEO services to small businesses in the UK. Follow us on Twitter @seo3dorg.