A logo is supposed to be a visual treat for the viewers. But it does not end up becoming merely an impressive modern piece of design. More than that, there are some psychological aspects involved in creating and viewing a logo and that is true for dental logo design too.
When we talk of ‘psychology of logo design’, we mean to describe the meaning concealed behind various elements of a logo and that why people take a certain message from a symbol. This article covers issues related to psychological aspects of logos.
People understand what you intend to convey through your dental logo in the same way as they get meaning from words. There is some psychology involved in what they think of a logo design. Their cultural and personal experiences play a role in their own interpretation of a logo. At the same time, most of people describe a logo with the same meaning due to the elements representing some universal values.
Colors evoke emotions
Colors play a huge role in making dental logos meaningful. A common understanding with graphic designers is that each color evokes certain set of emotions. For example, red stands for energy, aggression and even for love while yellow is for calmness and sunshine. People have been attributing meaning to colors for centuries and this continues to be so even today. Consequently, each color has now become a sort of symbol for some emotions and feelings.
Right choice of colors in your dentist logo is very important since people have now been repeatedly told about a fixed meaning of a certain color. So, they start looking at your logo from in light of the fixed meaning they get from the symbol.
Here is a chart showing how people in western countries give certain meanings to colors.
But make sure that you choose single color. Single color for your dentist logo is crucial from the viewers’ point, as they will see only one color to get your precise message. Multiple colors can send confusing signals, which becomes an impediment in strengthening your brand. Also, note that whichever color you use, people start associating it with your brand.
However, make sure that your logo looks equally good without colors also. You will be printing your dental logo on newspapers, billboards, photocopies and other such black and white surfaces.
Psychology of shape
Shape of your dentistry logo plays a role in people liking or disliking the symbol. Humans are hardwired to recognize different shapes as part of learning process. Psychologists say that people remember a distinctive shape for long time. This is the reason that Nike’s logo is memorable and popular. A distinctive shape is also the reason behind success of McDonald sign. Do not forget that letters are also shapes. So, lay emphasis on creating a unique shape for your dentist logo so that it stands out with its own powerful identity.
These reasons behind people remembering and liking a dental logo or any other logos must be in your mind while creating a logo for your client or owning one such symbol for your dental clinic.
Psychology behind people liking colors and shapes in logo is useful to consider when creating a dental logo or any other logo design. Understanding the reasons for people’s liking or disliking of certain design elements will help.