From large corporations to small businesses, integrating social media platforms has evolved in to a necessary feature for any company’s success or failure. It’s through social media that businesses are able to framework their products and services directly to their targeted consumers. Take Myport for example. The leading Australian wireless Internet Company work with businesses in order for social media connections to occur in exchange for free and reliable W-Fi service. Although it may appear effortless to create your own social media platform, it takes knowing your brand unequivocally in order for it to translate professionally in the social media world. Here is a simple guide on how to incorporate social media platforms for the success of your small business:
1. Know your brand
Before you start creating social media accounts, knowing your brand back to front allows consumers to get an insight on what makes your business unique against competitors and gives you time to realize which social media platform is suited for your business. Knowing your brand also becomes a major part of the criteria that determines which products or services should be promoted on which social media platform. It’s important to create your logo, key phrases, and product and service descriptions that are easily legible and relatable to your targeted consumer base.
2. Take note on what your competitors are doing
To try and identify the dos and don’ts in the social media world, it’s highly recommended to research how successful and unsuccessful similar competitors live in the social media world. Pay attention to how the business interacts with their customer; how many times do they post on their social media site? What is the quality of their post and when are they posting? All these elements contribute to how fruitful and effective your social media account will be. Review how the public react to the released content and find different ways of presenting your information succinctly and creatively. With the amount of content being pushed to consumers online every day, you must grab their attention immediately to convert clicks in to enquiries or purchases.
3. Conceptualize your social media goals
Social media goals should work alongside your present business goals. Each of these objectives are carefully measured, specific and realistic. For example, the purposes for setting up an official Facebook account for your business is to connect with present and future customers, advertise products, services and aid as a domain to help customers with enquiries and orders. Organizing weekly goals and tasks to achieve these social media objectives is highly recommended as it focuses you to form a progressive relationship with customers, generating a positive online presence.
4. Creating the perfect social media team
Social media accounts are the perfect tools in sending your brand message out, requiring a team with sound media technology knowledge and communication traits that suit the niche of your business. An ideal combination of business and marketing-related skills, friendly customer service, editorial planning and creativity are perfect attributes for the social media role. As a small business, budget may be a factor of worry, therefore hiring at least one or two members to work part-time or building the social media profile yourself is also suitable. The risks of creating social media platforms independently are low-risk ensuring that you have complete knowledge of your brand and constantly have a mobile device with Internet.