You are most likely reading this from a mobile device. This is the trend for most internet users and Google now says mobile internet users exceed desktop users. 80% of internet users are on smartphones according to Smart Insights. 48% of consumers start research on mobile before visiting a local store. How does this impact the modern business owner?
For a start, most website owners have built conventional websites for desktop users and another for mobile users. Well, this doesn’t have to be the case anymore; with responsive website design (RWD), it is now possible to build a website that is adjustable to all devices. Principles of RWD including fluid grids, media queries and flexible images enable these websites to work seamlessly on any device.
Whether your website visitors are using wearables, smartphones, tablets, laptops or desktops, they will enjoy a seamless browsing experience. The screen size is not a limitation anymore and in fact, it is an opportunity for you to expand your reach.
A responsive web design is just the tool you need to revitalize your internet marketing campaign. Below are just a few of the reasons you need to think of RWD in your new marketing strategy:
- Greater Reach for More Traffic
The internet platform is overly competitive. Every niche experiences cutthroat competition and forthis reason, you have to work hard to attract traffic. By using a responsive web design, you will be tapping into new frontiers for online traffic to your site. This includes users on all types of internet devices. The more traffic you have to your website, the higher the chances of converting.
- Better SEO Ranking
Every online marketing campaign must be hedged on search engine optimization (SEO). If your website is not ranking highly on search engine result pages (SERPs), then you will never reach your target customers. In fact, a recent survey shows over 75% of searchers don’t go beyond the first page of SERPs.
Google has been advocating for mobile-friendly websites and it is now rewarding them with better ranking. The search engine loves responsive web design because it is easier to bot crawl, index and organize all the content before ranking.
- Enhanced User experience
Google has also been emphasizing on better user experience, which is what RWD is all about on all types of devices. With a responsive website, you are giving visitors a seamless experience without the trouble of resizing your site or scrolling to find minute buttons. Users can access your content from any device and your web designer at nycseoauthority.com will test the website with you before launch.
- Easier and Affordable Website Management
With separate websites for desktops and mobile devices, you have a lot of work to do when running SEO campaigns. These sites will require their own campaigns and separate budgets which is costly and time consuming. A responsive website eliminates all this trouble and web administrators will find absolutely love this.
There are many other benefits of responsive website design including better conversion, competitive edge, greater flexibility, faster mobile development, lower maintenance needs, lower bounce rates, and improved SEO among others. To enjoy all these benefits, talk to your website designer during the initial consultations.