For users familiar with its various Facebook applications, Graph Search – an application recently launched by Facebook – is another addition to the many functional features in Facebook that businesses can take advantage of for search engine optimization (SEO).
One of the major uses of Graph Search is that it will be easier for people to look for your Page and learn more about your business or company. According to Facebook, search will become easier as Graph Search algorithm will find information from within a user’s network of friends with additional results provided by Microsoft’s Bing.
To ensure that your Page is complete, updated and searchable to Graph Search, the following things must be done first:
- In the “About” section, the name, category, URL, and shared information should be shared to help users find your business in Facebook
- In the location or local place Page, the address must be updated to ensure that your location will appear in the search for specific location
- You should focus in providing fans with attractive reasons to interact with your content
After applying all these things, your Page will have more chances to show up in a search as you have provided the search engines with more accurate information. In addition to this, by having interactive content, Facebook will also take into account not only your current popularity but your growth as well.
Advantages and Use
As a potentially-effective local search engine tool, Graph Search will have a useful advantage for businesses, especially those who already have a business Page in Facebook. However, it will be available only to a limited number of users at present.
But once it becomes available to everyone, Graph Search will surely help users to search for information in Facebook easily since it will do more refined search based using specific parameters set by Facebook search engine. This becomes even more convenient as Facebook also announced their new search bar will show “the top search suggestions, including people, Pages, apps, places, groups, and suggested searches”.
In addition to this, if anyone needs to find additional content not in Facebook graph, web searches may also be used and a screenshot of the search results in Bing, for instance, will show in the new Facebook search bar.
Users and online marketers will surely take advantage of Facebook’s graph search once it is fully applicable.
How Graph Search works
Compared to the typical web search engine, Facebook search engine relies heavily on information provided by users such as “Likes” and other related information to determine and show the most relevant results. It uses search filters based on the vast user data that Facebook has in its system (or “graph,” as they like to say).
Here’s how they differentiate with each other. Web search is designed to take a set of keywords and provide the best possible results that match those keywords. Graph Search, on the other hand, allows the user to combine phrases for a more specific and refined search which will show the set of people, places, photos or other content that’s been shared on Facebook.
In short, Graph Search shows a more personalized search result that include people, photos, places and interests — posts and other interests as provided by Facebook.
About the author:
Jessica writes blogs on marketing and SEO research for various sites. She is an IT expert whose interests include travel, photography, and hiking.