Wherever you see, you see nothing but logos around you. Logos serve as an instant reminder of a product or a company to the general people; they are the medium of recognition to the clients like you on which their brand depends; and to the designers, logos present the challenge of inserting the ideologies of the clients into one single graphic.
Logos are part of everyone’s life. In an age, where every business requires a website to back their services, products and their company, the demand for logo design has never been that intense.
These days, more logos can be found out there than ever before. With this, this has given rise to the challenges of a different kind. Therefore, it is crucial to create something creative so that you can make your brand stand out in the sea of identities. However, you need to make sure you create it quickly with its quality intact.
Basic principles to follow to create your logo
1. Explore your audience
Remember, a logo is not something that looks nice but it has to convey a brand message. This is why it is important to create a brand and address a position. Put emphasis on research and not on the design at the initial stage.
It is crucial to clarify your concepts since every brand is different from others. Therefore, you need to make sure that you can convey your message clearly before designing your website.
2. Focus on the brand
Even before you start sketching your ideas for a logo, devote some time to do the paper work on your brand: who you are, what you want and what is your demographic.
Look at your previous computing and project management, especially software development of your logo and think is there anything missing that dose not represent your brand properly. Make a dos and don’ts’ checklist before you plunge into designing.
3. Online research
You can find out two starting points to create your logo online. These online logo design research points are Logo Gala and Logo Moose. However, it is important to know when you should stop your logo research. Take 10 logo templates and assess what design will best work and what will not work.
4. Make your ideas clear
You need to be very careful while designing a logo for your business. Find out if there is any lazy brief and vague writing. Remember, the logo must be memorable and iconic. You need to set realistic objectives and discover what you want to convey.
5. Sketch it out
Once you make sure what message you want to convey, you need to put that on the sketches. If you do this, you can be experimental and not get caught up in the finer particulars.
6. Take help
It is not that you have to possess a designing skill to create your company’s logo. If you wish you can refer to a graphic design team having in depth knowledge in logo design, business catalogs, customized print templates and many more.
7. Choose your font
Remember, typography is key to a successful logo design. You can design your own custom fonts or opt for an existing one.
Never use gimmicky fonts. Try to keep your typefaces simple and classic in order to make a successful logo for your business.