We’ve all been there.
You’re trying to understand if a new product or service works for you and even as you’re beginning your exploration, a little pop-up screen asks you to sign up. When you refuse, it goes away, only to appear a little later. Or you scroll down the page and the annoying screen follows your mouse, not allowing you to read the literature. In such cases, even if you are genuinely interested in the product, you might give up sooner or later and leave.
If you’re a consumer, it means one less product or a temporary annoyance, but if you’re a manufacturer, this can result in loss of sales and goodwill. Here are a few tips to market your product, through the internet or by more traditional methods, without irritating your visitors.
- Get down to the details
Make sure your website is user friendly and interesting. The main content should talk of essentials like description of the product on offer, price, availability in terms of location and dates and the guarantee that shouldaccompany the product.
- Don’t coerce, convince
Apart from eliminating the pop-up messages, ensure that you talk of the advantages of choosing your product, vis-à-vis your competitors and highlight the benefits and success stories. This will give the consumers the freedom to choose and they will be more inclined to make a purchase than to leave.
Whether it is a first time buyer or a loyal customer, make sure you offer them a reason to return. Incentives could be of any kind- discounts, free shipping, more for less offers. This will give them a feeling that their business is valued and they will not only return, but bring friends along.
- Align with media schools
If you’d love to make a promotional video or commercial but are unable to afford it, enlist the help of local media school students who’d be happy to shoot a film for you. It is a great learning experience for them and a good way for your message to reach a wider audience.
- Partner with other businesses
Give your customers added advantages by partnering with allied companies. For instance, you might run a small baked goods store that could benefit from a home delivery service. This reduces costs for you and introduces you to a new customer demographic.
Other suggestions include using fliers and mailers, posting on community notice boards and anything that will vest more power in the hands of the customer. Ultimately, if he feels that he is in the driving seat, he will be keen to explore even further.