Internet marketing is a ubiquitous term in this age of digital technology and social marketing plays a great role in it. Since smartphones have become a mainstream device, social media networking has seen a steep rise in terms of usage and popularity. This led marketers to capture the advantages that it offers and social media platforms have enabled them to advertise their brands or services through non-intrusive methods. With high-demand in social media marketers, this is the time to enrol in a social media course and get the skills to be a part of this lucrative industry.
With the growth of social media marketing, there came the need to understand the audience, make better use of the platforms and check the efficiency of the marketing campaigns. Thus, various social media marketing tools were developed to help marketers achieve their goals. Here are some of the top tools that will help you to boost your social media marketing strategies:
It is one of the most popular social media scheduling tools used by the social marketers due to its clean interface and simple analytics features. With the help of Buffer, you can share content on multiple social media sites easily and control it from a single dashboard. The tool also provides a Chrome extension to help make sharing content on social media a walk in the park. Apart from that, it also offers automated scheduled publishing so that you do not have to rush at the last moment to post.
- Sprout Social
Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions. It offers some of the same services as that of Buffer. The speciality of Sprout Social is multi-level access which is great for businesses which are large, having a team of writers and editors. The tool is also helpful for managers to keep updated with the level of engagement.
Hootsuite is another popular content sharing platform which allows you to post on multiple social media platforms at the same time. Due to its simple interface, it has gained a lot of user base and it has currently improved its content optimisation to offer better control. It also gives users the advantage of scheduling posts and helps create social media campaigns easily. There is also a feature that helps managers to understand the type of sentiments (positive, negative or neutral) users are showing to the posts.
Canva is giving power to businesses who do not have designers in their team to create eye-catching images for social media platforms. There is a wide range of stunning templates for different social media sites (with applicable size formats) which marketers can use to create their own images. It is easy to use; you only need to drag and drop the elements that you want in the images. Many big businesses are also using Canva to speed up their social media marketing strategies.
Confused about which type of content is getting viral on social media platforms? BuzzSumo will help you to find it out. It is a type of a search engine which finds the hottest topics, content and search terms on the internet. You can have a good understanding of the popular posts so that you can focus on those search terms and topics to increase the interactions in your social media pages. It is well-suited for those marketers who have to work in niche markets.
- Social Clout
Do you want to understand if your posts are having the effect that you wanted? Social Clout is a social media analytics tool which will help you to understand which posts have the highest engagements. With the help of this tool, you can calculate social media return on investment (ROI) and track engagements on every post.
LeadsBridge is a leading automation tool for Facebook advertisers. Apart from being extremely easy to use, the tool helps marketers to save a lot of time in tracking conversions.
Many of the tools mentioned are focussed on Twitter and Facebook. Tailwind is a tool which focusses on Instagram and Pinterest. It useful for understanding visual marketing and the response to the type of images that are getting the highest interactions. The tool offers scheduling and analytics as any other social media marketing tools, and also has amplification features which will help you to reach more customers and increase the engagements.
- Agora Pulse
AgoraPulse is a Social media management tool that helps marketers to schedule and publish content, identify key influencers, and monitor social channels. You can also get reports on all the useful data. The highlight of this tool is its social media inbox feature which allows the users to check all the updates that require immediate attention.
I think everyone has at some point used a url length shortening tool and therefore, you must be wondering why I have mentioned one here. The only thing that Bitly will do is it will save some character space and this is something huge when it comes to platforms like Twitter, where there is a character limit. Also, shortening a url will help the post to look clean.
Social media marketing tools have helped marketers in a huge way and you can find some of these already being used by some of the prominent brands around the world. If you are still not using one, you should stop speculating and try one of the popular ones to increase your brand’s social media engagements. A healthy social media interaction will lead to better customer response, better brand image and even better sales.